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Foundational Elements of Social Media: Content

May 24, 2012 by Julie Arnold

They say content is king, is it a cliche or the truth?  Learn how a comprehensive content publishing strategy fuels successful social media effort for some of the world’s largest brands.  Smart content helps drive conversation, engagement, search and discovery.  We’ll review how the Six P’s of Content: Planning, Production, Publishing, Promotion, Participation and Performance – can apply to any organization.

Our featured speaker is Josh Hallett, Senior Vice President,  with Voce Connect at Voce Communications, a Porter Novelli company. Josh oversees the social media consulting division of the company and works with brands such as Disney Parks, Sony Computer Entertainment America, Sony Computer Entertainment Europe, NetApp, eBay and a number of other global B2B and B2C firms.For more than seventeen years, Josh has been working with emerging internet communication technologies and works closely with public relations practitioners and corporate communicators to integrate these tools into an organization’s public and media relations strategies.Event details:
  • Date:  Thursday, June 28
  • Time:  8:30 Networking, 9:00 program
  • Location: Holiday Inn Viera
  • Includes full plated breakfast

Cost:  $20 per person member, $25 non-member, $15 per student

Payments now accepted via PayPal! We also still accept cash or check at the door.

Click on the appropriate fee to be directed to PayPay for online payment option. There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal.

Please RSVP to Julie Arnold at Julie@Look-Marketing.com

Posted in Chapter News, Professional Development, Programs & Events | Tagged , , , , , , , | Leave a Comment »

Space Coast Chapter Enjoys Visiting KSC Press Site

May 23, 2012 by Julie Arnold

We enjoyed an excellent presentation from Lisa Malone at the NASA Press Site and had a special treat of being able to pose for a photo with Shuttle Endeavour who will be on her way to her final home soon!

Posted in Chapter News | Leave a Comment »

The PR angle on NASA’s final Space Shuttle misson, what’s next

May 7, 2012 by Julie Arnold

Event includes a tour of the NASA KSC Press Site

Visit the NASA Kennedy Space Center’s infamous Launch Complex 39 Press Site, adjacent to the Vehicle Assembly Building, and learn how NASA handled record numbers of news media, television, web, social media, and events and for the final flights of the Space Shuttle.  

Join us for an on-site meeting with Lisa Malone, APR, CPRC, director of public affairs for NASA, Kennedy Space Center.  Lisa will discuss the news and events leading up to the end of the space shuttle program and what is next for the agency.

Lisa Malone serves as the Director of Public Affairs at NASA’s John F. Kennedy Space Center. With more than 25 years experience in Public Affairs, she is responsible for overseeing news media, television, web, social media, exhibits, and internal communications. She leads a diverse NASA and contractor team, which is tasked to disseminate information about NASA and Kennedy Space Center’s programs. Her responsibilities include managing media activities surrounding Expendable Launch Vehicle launches, flight hardware showings, and other high profile events.

Details:

  • Date:            Thursday, May 17
  • Time:            9-11 a.m.

Badging: Participants will be required to obtain a badge from the Kennedy Space Center security department.  Participants are to complete badging and meet at the KSC badging center at 9:00 a.m. to caravan to the NASA KSC Press Site.

All participants must pre-register for accreditation to access KSC.  We will email badging and directions to all event registrants.

Cost:  $20 per person members, $25 non-member, $15 per student

Cost includes a continental breakfast and beverages while at the press site.

Payments now accepted via PayPal! We also still accept cash or check at the door.

Follow these links to pay with your credit card:

Member

Non-Member

Student

Please RSVP to Julie Arnold at Julie@Look-Marketing.com

Posted in Professional Development, Programs & Events | Tagged , , , , | Leave a Comment »

FLORIDA’S MOST PRESTIGIOUS PUBLIC RELATIONS AWARDS PROGRAM CALL FOR ENTRIES

April 30, 2012 by Julie Arnold

The Florida Public Relations Association (FPRA) is calling for entries for its 55th annual Golden Image Awards competition. The Golden Image Awards is conducted annually by FPRA to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in our state.

The Golden Image Awards has become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. The awards competition consists of four divisions of categories: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual/ Online Tools of Public Relations and Student Projects in Public Relations. To qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution and evaluation of results. The Central Pennsylvania Chapter of the Public Relations Society of America will judge this year’s entries.

The deadline to enter this year’s Golden Image Awards competition is 5 p.m. on Friday, May 18, 2012. For more information, or to download a Golden Image Awards entry form, click HERE.

The Golden Image awards are presented at FPRA’s Annual Conference to be held this year on August 5-8 at the Renaissance World Golf Village Resort in historic St. Augustine. More information on the conference, including registration information, is included on the Association’s website.

Posted in Chapter News, Programs & Events, State Conference | Tagged , , , , | Leave a Comment »

Looking for a job? WQCS could be looking for you!

April 26, 2012 by Julie Arnold

WQCS Public Radio is looking for a sales person who believes that the art of the relationship matters more than the art of the deal; who gets excited by discussing the quality of the audience, rather than living by the latest rating numbers; and who is passionate about the community service mission of public radio.

WQCS needs a creative professional who is comfortable closing agreements with business and non-profit industry leaders.  We’re looking for someone with a proven track record of meeting and exceeding sales goals.  A broadcast sales background is beneficial, but you could also come from other sales fields, such as public relations, marketing, or non-profit development.

Requirements include Bachelor’s degree or equivalent plus three or more years of successful experience in goal-oriented sales.  Base salary plus sales bonus.  You can read the complete job description and fill out an official application at www.irsc.edu/humanresources.

Indian River State College does not discriminate on the basis of race, gender, color, national and ethnic origin, religion, age, disability, sexual orientation, marital status, veteran status, or genetic information. The detailed statement regarding our institutional commitment to non-discrimination, along with equity and compliance officers may be found on the IRSC website.  EEO/ADEA/ADA/GINA/VP/DFWP

 

Posted in Job Opportunities | Tagged , , , | Leave a Comment »

FPRA Annual Conference: A Treasure Trove of PR Strategies & Tactics

April 25, 2012 by Julie Arnold

Make your plans now to attend the 74th annual FPRA conference, scheduled for August 5-8 at the Renaissance World Golf Village Resort in St. Augustine, Fla. The annual conference is the best professional development value around, featuring eight dynamic general sessions and 16 stimulating breakout sessions. Most of the meals are included in the conference registration fee of less than $600.

In addition, the special hotel rate secured for attendees is available for three days prior and three days after conference. The conference features an excellent line up of speakers, as well as opportunities to network with the finest PR people in the state of Florida!

Looking for the conference agenda? Click HERE

Download the conference flyer. Click HERE

Reserve your room at the Renaissance World Village Golf Resort NOW….the conference rate is only $139 per room and the rooms will sell out! Click HERE to be directed to the hotel website to make your reservations.

Posted in Professional Development, Programs & Events, State Conference | Tagged , , , | Leave a Comment »

2012 FPRA Media Summit

April 18, 2012 by Julie Arnold

The 2012 FPRA Space Coast Media Summit was a  success and was enjoyed by all–media, pr reps and the public.

The esteemed group of panelists shared their insights, knowledge and were available for questions and personal introductions.

Florida Today was on hand to cover the event, the event photos can be found by clicking here.

The Community Panel included Rebecca Wood, Editor, Space Coast Business; Javier Molinares, Publisher, Al Dia Today; Suzy Fleming-Leonard, Custom Content Editor, Florida Today; and Jill Gaines, Publisher Viera Voice.

The Broadcast/Mulitmedia panel included: Greg Pallone, Bureau Chief, Central Florida News 13; Ed Pierce, Editor, Spacecoastdaily.com; and Ryan Seloff, Editor, Destination Brevard.com

Chapter President Tina Lange (Right) and President Elect, Julie Arnold (Left) enjoyed the event.

Posted in Media Roundtable | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment »

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