It is said that a well considered plan is the essential foundation for any successful public relations campaign. This month’s luncheon will feature Chris Gent, APR, CPRC of Kissimmee Utility Authority who will offer tips on how to improve your ability to plan and manage PR campaigns, including resource allocation, budgeting, and the development of project teams and campaign elements. Chris will also highlight the public relations process – research, analysis, objective setting, planning, implementation and evaluation – and you’ll learn valuable tips on how to create a winning entry in FPRA’s Image Awards competition.
About the Speaker
Chris Gent, APR, CPRC is vice president of corporate communications for Kissimmee Utility Authority. An FPRA member since 1994, Chris has served eight years on the FPRA State Board of Directors, including six years on the Executive Committee. Chris spearheaded the FPRA conference blog in 2006, 2007, 2008, 2010 and 2011. He is a past president of the Orlando Area Chapter and received FPRA’s Doris Fleischman Award in 2001 and Member of the Year in 2011. He earned his bachelor’s degree in communications from the University of Central Florida and master’s degree in strategic public relations from The George Washington University in Washington, DC, where he graduated valedictorian in 2011.
Event details:
When: Thursday, Feb. 9, 2012, 11:30 networking, 12-1 program
Where: Holiday Inn, Viera
Cost: $20, FPRA members, $25 non-members
Meal choices: meal includes salad, main course and dessert
Baked Crab Stuffed Tilapia, Prime Rib Au Jus or Chef’s Choice Vegetarian
Please RSVP by Tuesday, Feb. 7 with meal choice to: Julie Arnold at Julie@WaterTopUnlimited.com.
Elliot Cohen is one of the most experienced media relations/PR pros in the state of Florida. He is currently in charge of Media Relations and Crisis Management at Health First, the Space Coast’s largest health care provider. Elliot specializes in marketing, public relations and issue management services. He provides executive media coaching and is expert at leveraging earned media to achieve client’s reputational and financial goals. Mr. Cohen is a frequent industry lecturer on earned media and crisis management at conferences and corporate events. His plan development includes detailed situation analysis; development of strategic, sector and opportunity-driven goals/objectives; development of detailed public relations, communication, external affairs and marketing tactics in support of approved strategies. 
