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The Role of Public Relations in Philanthropy

May 16, 2013 by Julie Arnold

The Space Coast Chapter of the FPRA’s breakfast featured speaker on May 16 was Rosalind Weiss, Marketing and Development Administrator at Brevard Achievement Center in Rockledge. She spoke to attendees about the role that Public Relations plays in philanthropy and fundraising.  Rosalind is also a member of the Association for Professional Fundraising.
Here is a link to her presentation: FPRA Presentation 051613
If you are interested in learning more about the Brevard Achievement Center, visit the website at: http://www.bacbrevard.com/
If you are interested in learning more about the Association of Fundraising Professionals, visit the website at:  http://afpspacecoast.afpnet.org

Posted in Chapter News, Professional Development | Tagged , , , , , | 1 Comment »

The Role of Public Relations in Philathropy

May 12, 2013 by Julie Arnold

Join us for breakfast at our next professional development seminar this Thursday, May 16.  Our featured speaker will be Rosalind Weiss, Marketing and Development Administrator at Brevard Achievement Center in Rockledge. She will speak to us about the role that Public Relations plays in philathropy and fundraising.
In addition to her work with Brevard Achievement Center, Rosalind also serves as the President of the Space Coast Chapter of the Association of Fundraising Professionals. At BAC, she is in charge of all communications, marketing, advertising and fund raising for the agency. Prior to joining BAC, she worked for Florida Tech for seven years as Director of Annual Giving and in the Corporate Communications department at Delta Air Lines in Atlanta for six years.
  • Date:  Thursday, May 16
  • Cost:  $20 FPRA members, $25 non-members, $15 students
  • Time: 7:30 a.m. registration and networking, 8 a.m.-9 a.m. program
  • Breakfast Choices (included):  Open-Faced Croissant: Generously filled with scrambled eggs, cheddar cheese & ham, served with fresh seasonal fruit cup OR Four-Cheese Quiche
  • Location: Holiday Inn Viera Conference Center, 8298 N Wickham Road,  Melbourne, FL 32940

Please RSVP to Julie Arnold at Julie@look-marketing with your name and meal choice.  We accept payment via PayPal, please click on the correct pricing structure above to be directed to our PayPal system.  We still accept cash or checks at the door.  No shows will be invoiced, please cancel 24 hours in advance of attendance.

 

 

 

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2013 FPRA Annual Conference: 75 Years of Multifaceted Strategies

May 8, 2013 by Julie Arnold

Website conference ad

This year’s Annual Conference will celebrate 75 Years of Multifaceted Strategies and provide four days of exemplary professional development and networking for practitioners across the state. Leaders from major corporations, agencies and nonprofits will take to the stage to inspire, motivate and help us to do our jobs even better!  The conference is scheduled for August 4-7, 2013.

This year our conference host property is the award-winning Renaissance Vinoy Resort and Golf Club. This St. Petersburg, Florida luxury hotel is a gem on the downtown waterfront and blends historic charm with modern amenities. Click here to make reservations at the conference hotel.

Conference Snapshot!

  • 7 General Sessions
  • 18 Breakout Sessions
  • 25 Total Presentations!
  • Meals Included, 7 in All! 
All Meals Included, Except Monday Night’s Dinner 

This year’s lineup of speakers includes global communicators who have worked for some of the world’s biggest brands including Nike, AAA, NASCAR, AARP, Xerox, AT&T, SPANX and Walt Disney Entertainment.

Topics include:

  • Becoming a Champion Brand
  • Advocacy and Public Relations
  • How to Impress in 15 Seconds or Less
  • Crisis Communications
  • Leadership Development
  • Measuring Effectiveness
  • Integrated Marketing Communications
  • Overcoming Challenges with Vision, Mindset and Grit
  • Optimizing Your Digital Communications in a Mobile World
  • Handling Challenging Media Situations
  • Generational Communications
  • Effective Storytelling

Registration is open for the conference.  Click here for the registration form. 

Click here to download the conference flyer. 

Conference on a budget? Here are some great tips…

Posted in Professional Development, Programs & Events, State Conference | Tagged , , , , , | Leave a Comment »

FLORIDA’S MOST PRESTIGIOUS PUBLIC RELATIONS AWARDS PROGRAM CALL FOR ENTRIES

April 30, 2013 by Julie Arnold

GI web ad

The Florida Public Relations Association (FPRA) is calling for entries for its 56th annual Golden Image Awards competition. The Golden Image Awards is conducted annually by FPRA to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in our state.

The Golden Image Awards has become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. The awards competition consists of four divisions of categories: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual/ Online Tools of Public Relations and Student Projects in Public Relations. To qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution and evaluation of results.

The deadline to enter this year’s Golden Image Awards competition is 5 p.m. on Friday, May 17, 2013. For more information, or to download a Golden Image Awards entry form, click HERE.

The Golden Image awards are presented at FPRA’s Annual Conference to be held this year on August 6 at the Vinnoy Renaissance, St. Petersburg. More information on the conference, including registration information, is included on the Association’s website.

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Eau Gallie Arts District Main Street is Hiring an Executive Director!

April 22, 2013 by amdeluccia

Eau Gallie Arts District Main Street is a 501(c)3 nonprofit organization dedicated to promoting the arts, historic preservation and the economic revitalization of the old Eau Gallie downtown section of Melbourne, Florida. As the organization’s only staff person, the Executive Director works with a volunteer Board of Directors and committees to implement the national Main Street four-point model for community revitalization and the Board’s annual work plan.
Primary duties:
  • Manage and coordinate the day-to-day operations of EGAD Main Street.
  • Coordinate the activity of EGADMS committees, ensuring that communication between committees is well established; assist and guide committees with implementation of work plans.
  • Raise brand awareness of the organization by maintaining a timely and effective system of communications, including production and dissemination of a periodic newsletter, website updates, news releases, presentations and social media.
  • Assist in planning and coordinating EGADMS projects, special events, fundraising initiatives, volunteer management and recruiting.
  • Provide administrative support for managing the EGADMS board to include preparation of meeting materials, scheduling, communications, documentation and an annual work plan.
  • Manage administrative aspects of the EGADMS program, including purchasing, record keeping; assist in budget development, and preparing all reports required by the state Main Street program and by the National Trust Main Street Center.
  • Develop, in conjunction with the EGADMS board, strategies for downtown economic development through historic preservation utilizing the community’s human and economic resources. Become familiar with all persons and groups directly or indirectly involved in the downtown commercial district (stakeholders).
  • Represent the organization in the community and develop strong, positive working relationships with area merchants, property owners, residents and state and local public officials.
  • Provide assistance in coordinating joint promotional events with downtown merchants, such as seasonal festivals, sidewalk sales, etc., with the goal of improving the quality and excitement of events to attract people downtown.
Compensation: Salary in the Mid-30s; paid time off after 90 days; no health benefits at this time.
Required Education & Skills
College degree preferred; at least four years of sophisticated administrative experience, preferably in a nonprofit; excellent written and verbal communications skills; proficiency with Microsoft Office Suite software; ability to establish strong working relationships; experience analyzing and interpreting data, policies and procedures; ability to exercise tact and diplomacy when dealing with vendors, property and business owners and the general public
E-mail cover letter and resume by April 27 to info@eaugalliearts.com.
A more detailed job description will be provided to applicants chosen for interview.

 

Posted in Community News, Job Opportunities | Leave a Comment »

Space Coast FPRA: Media Summit at Port Canaveral, April 25

March 20, 2013 by amdeluccia

Space Coast Florida Public Relations Association (FPRA) will be holding their annual Media Summit (formerly Media Roundtable) on Thursday, April 25 at the Canaveral Port Authority Maritime Center at Port Canaveral.

The Media Summit allows the public the opportunity to meet and engage with Brevard County’s top media representatives. This event includes presentations by multiple media representatives and offers attendees the opportunity to engage, ask questions and learn about the local media outlets. This year there is a lunch presentation in addition to the media  program. Attendees have a choice of attending the entire day or just the morning or lunch sessions. The lunch session features speakers from NASA –Kennedy Space Center, Walt Disney World – Orlando, sharing case studies of communications and public relations success.

Committed media representative include: Florida Today, Central Florida News 13, the Associated Press, CBS News Radio, WMMB, Brevard Business News, Al Dia Today, Viera Voice, and more.

Event details:

  • Date:  Thursday, April 25
  • Time:  8:30 a.m. Registration, 9:00 a.m. Media Summit

 11:30 a.m. Lunch Break, 12:00 p.m. Featured Speakers

Tickets are $40 for FPRA members, $45 for non-members and $35 for non-profit/students for the full day.  Participants can also attend either session separately for $20 for FPRA members, $25 for non-members and $15 for non- profit/students for the morning or lunch session separately. The event includes continental breakfast and lunch. For more information, or to RSVP, email Angelica@tntcommgroup.com.

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Sea-Doo: A Case Study in Social Media Integration

February 26, 2013 by Julie Arnold

During the summer of 2012, Sea-Doo launched a national integrated social media contest strategically designed to encourage consumer interaction with the brand. The contest was fully integrated to include key customer touch points in the brand purchase funnel, integrated both offline and online communication outreach and showcased the Sea-Doo brand through the consumer’s eyes. The contest was a resounding success and surpassed all outlined goals.

Julie headshot 1Julie Arnold, PR/Social Media Director of Look Marketing and online brand manager for BRP’s Sea-Doo brand, will share a case study related to this contest and provide tips and tricks for sustained social media brand engagement.

About Julie:

Arnold is a 21-year PR/Marketing Communications veteran who is the current social media and PR brand manager for Sea-Doo watercraft, one of BRP’s brands. Arnold has worked with many industries including space industry, the United States Marine Corps and more. She is the current Space Coast FPRA chapter President.

  • Date:  Thursday, March 14
  • Cost:  $20 FPRA members,$25 non-members, $15 students
  • Time: 11:30 a.m. registration and networking, 12p.m.-1p.m. program
  • Lunch: Lunch will be provided from Panera Bread. An assortment of soups, salads, sandwiches and desserts will be available.
  • Location: One Senior Place, The Red Room, 8085 Spyglass Hill Road, Viera, FL 32940

Please RSVP to Angelica DeLuccia at Angelica@tntcommgroup.com. 

Payments now accepted via PayPal! Click on the appropriate fee to be directed to PayPay for online payment option.  
** There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal.  We still accept cash or check at the door.
Cancellations made less than three days in advance of the event date will not be refunded.  No shows will be invoiced.

Posted in Chapter News, Professional Development, Programs & Events | Tagged , , , , , | Leave a Comment »

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