January Speaker – Kimberly Prosser

January Speaker - Kimberly Prosser

Thanks again to Kimberly Prosser of the Brevard EOC for speaking about Crisis Communications, seen here with FPRA’s Michael Gardner and Tesssa Friederichs. Our next meeting on February 20th will be led by Lori Booker, spokesperson for the Melbourne Airport. Mark your calendar and stay tuned for more details!

Space Coast FPRA to Honor PR Professional of the Year

The Space Coast Florida Chapter of the Florida Public Relations Association will honor its Public Relations Professional of the Year, Geo A. Ropert, APR, at its annual dinner on Tuesday, August 20, beginning at 5:30 p.m. at Duran Golf Club’s Tradewinds Restaurant – 7032 Stadium Parkway, in Viera. The event will also include chapter awards for service excellence as well as the installation of the chapter’s 2013-2014 board of directors.

The PR Professional of the Year award is the chapter’s highest honor and is presented to a senior member of the organization who has had significant Public Relations achievements in the community in the past year. Ropert has been a member of the Space Coast Chapter of the FPRA for 12 years and has served six of those as a member of the board of directors as chapter president, treasurer, vice president of accreditation and certification, and vice president of membership.

Ropert currently serves as the director of communications at Brevard Family Partnership, Brevard County’s lead agency for child welfare. He supports the agency’s mission and vision by providing strategic marketing and communication expertise that has earned the organization recognition and accolades, both locally and nationally for its innovative work in child and family safety. Ropert also oversees BFP’s legislative affairs, working with local and state elected officials to craft legislation that helps to better serve abused and neglected children and their families.

A Michigan native, Ropert moved to Brevard County in 1982. During his career on the Space Coast, he has held senior management and executive level positions in sales, marketing and public relations. He received his Accreditation in Public Relations (APR) in 2007, joining an elite group of highly skilled public relations professionals throughout the U.S. who are committed practitioners with exemplary ethical standards. He volunteers his services as a frequent keynote, guest speaker and master of ceremonies for organizations and events throughout the Brevard community. Ropert has served on the board of directors of LEAD Brevard and the Cocoa Beach Regional Chamber of Commerce, served as vice president of Brevard Tomorrow and Chairman of the Space Coast Growth Management Coalition, and currently is a member of the Brevard Advisory Committee for Eckerd.

A reception and cocktail hour begins at 5:30 p.m. with dinner and program at 6:00 p.m. Tickets are $30 per person for FPRA members and $35 for non-members, and includes a three course meal with a choice of chicken piccatta, pork tenderloin or a vegetarian option.

PR Professional of the Year!

When: Tuesday, August 20 at 5:30 PM to Tuesday, August 20 at 8:00 PM
Where: “Tradewinds” at Duran Golf Club, 7032 Stadium Parkway, Melbourne, FL 32940

Join us in honoring FPRA Space Coast’s 2013 PR Professional of the Year…Geo Ropert, APR!

The PR Professional of the Year Award is our Chapter’s highest honor and is presented to a senior member of the organization who has had significant public relations achievements in the community over the past 12 months.

Additional Chapter awards and swearing in of our 2014 board of directors will follow.

Cocktails will be available for purchase.

Ticket price for dinner includes:

Choice of Chicken Piccata, Pork Tenderloin, or Vegetarian Option (please indicate choice with RSVP)
Key Lime Pie

FPRA Members: $31.00 (click to pay online using PayPal)
Non-Members: $36.00 (click to pay online using PayPal)

Click here to RSVP via Evite.

Questions? Call Julie Arnold, 473-8957, julie@look-marketing.com

FPRA/AD FED Scavenger Hunt was Frightfully Fun

Members of the Space Coast FPRA chapter and American Advertising Federation of the Space Coast combed the streets of Melbourne searching for clues to win the Downtown Scavenger Hunt. Attendees competed in teams and were tasked with taking a photo of the answers that included all four team members (so when you see a random finger in a photo, it is purposely in the photo!).  Prizes were awarded to the first place team and most creative photo. The event was hosted at Matt’s Casbah and participants enjoyed tasty food and beverages.

The event was also a fundraiser for the Space Coast Ad Fed Pillow Drive. The pillows will be donated to the Sue Pridemore Center for Women and Children, an organization that supports women who are victims of domestic violence. A special thank you to Victory Casino Cruises, Port Canaveral for their donation of 45 pillows.

Foundational Elements of Social Media: Content

They say content is king, is it a cliche or the truth?  Learn how a comprehensive content publishing strategy fuels successful social media effort for some of the world’s largest brands.  Smart content helps drive conversation, engagement, search and discovery.  We’ll review how the Six P’s of Content: Planning, Production, Publishing, Promotion, Participation and Performance – can apply to any organization.

Our featured speaker is Josh Hallett, Senior Vice President,  with Voce Connect at Voce Communications, a Porter Novelli company. Josh oversees the social media consulting division of the company and works with brands such as Disney Parks, Sony Computer Entertainment America, Sony Computer Entertainment Europe, NetApp, eBay and a number of other global B2B and B2C firms.For more than seventeen years, Josh has been working with emerging internet communication technologies and works closely with public relations practitioners and corporate communicators to integrate these tools into an organization’s public and media relations strategies.Event details:
  • Date:  Thursday, June 28
  • Time:  8:30 Networking, 9:00 program
  • Location: Holiday Inn Viera
  • Includes full plated breakfast

Cost$20 per person member, $25 non-member, $15 per student

Payments now accepted via PayPal! We also still accept cash or check at the door.

Click on the appropriate fee to be directed to PayPay for online payment option. There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal.

Please RSVP to Julie Arnold at Julie@Look-Marketing.com

FPRA Annual Conference: A Treasure Trove of PR Strategies & Tactics

Make your plans now to attend the 74th annual FPRA conference, scheduled for August 5-8 at the Renaissance World Golf Village Resort in St. Augustine, Fla. The annual conference is the best professional development value around, featuring eight dynamic general sessions and 16 stimulating breakout sessions. Most of the meals are included in the conference registration fee of less than $600.

In addition, the special hotel rate secured for attendees is available for three days prior and three days after conference. The conference features an excellent line up of speakers, as well as opportunities to network with the finest PR people in the state of Florida!

Looking for the conference agenda? Click HERE

Download the conference flyer. Click HERE

Reserve your room at the Renaissance World Village Golf Resort NOW….the conference rate is only $139 per room and the rooms will sell out! Click HERE to be directed to the hotel website to make your reservations.

The Importance of Communications Law

The Importance of Communications Law

Please join us for the next Space Coast FPRA luncheon featuring Attorney Allan P. Whitehead.  He will be addressing business litigation, business litigation avoidance and how to preserve electronic media.

Date: Thursday March 15, 2012

Time: 11:30 networking, 12:00 p.m. program

Location: Holiday Inn Viera

Cost: $20 members, $25 non-members

Meal Choices: Chicken Breast Normandy, London Broil or Chef’s Choice vegetarian

Please RSVP, including meal choice, by Tuesday, March 13 to Julie Arnold.

Top Twitter Trends for 2011

As we close out 2012, Twitter is the hottest social media platform on the market. Twitter is experiencing record growth and has more than 100 million active users.  Twitter offers PR pros a glimpse into trends and use of social media tactics.

Mashable has a few great summary stories on Twitter today that are recommended reading:

Top Twitter Trends of 2011: Great infographic of the Top Trends for 2011.

Twitter’s Top Topics and Hashtags of 2011 of Tech, Sports and Entertainment: This article gives readers a glimpse into Twitter and the inspiration for tweets for 2011.

Are you using Twitter for your business? We would love to hear about your successes!


Save the Date for the 2011 FPRA Roast & Toast

Save the date for the 2011 FPRA Roast & Toast

The Space Coast Chapter of the Florida Public Relations Association (FPRA) will host its Annual Roast & Toast event on Tuesday, August 30, 2011 at the Hilton Melbourne Rialto Place, beginning at 5:30 p.m.

This year’s event features the “roasting” of one of our community’s most respected and admired community leaders, Mike Means, CEO of Health First. It will also include recognition of the best and brightest in the field of public relations here in Brevard County, including the “toasting” of the 2011 PR Professional of the Year, Amelia Woodbridge.

Event details:

  • 5:30 p.m. Cocktail Reception
  • 6:00 p.m. Dinner and Program
  • Tickets are $40 for FPRA members or $50 for guests
  • Corporate tables of 10 are available for $400
  • Business attire suggested
  • Checks should be made payable to FPRA and mailed to: P.O. Box 410704, Melbourne, FL  32941-0704.

For more information about the FPRA Roast & Toast, please contact event chairperson Suzanne Sparling, APR, at 321-631-2740.

Welcome to our newest member Tracey Kendrick

The Space Coast Chapter of FPRA would like to welcome our newest member, Tracey Kendrick, Communications Manager for the  Visiting Nurse Association of Treasure Coast

  • When did you join VNACT: June 2007
  • Education/Background: East Carolina University – 1996 – BA in Communications Concentration in Public Relations
  • Why you joined the FPRA: Career growth What is the most challenging part of your job: Effectively communicating to all of our publics
  • What is the most enjoyable part of your job: Using my creativity
  • What are your hobbies/interests: I’m a sports fanatic, and love spending time in the Florida sunshine Family Info: 2 children, Justin 12 and Lauren 9

Welcome to our newest member–Darlene Hight

The Space Coast Chapter of FPRA welcomes our newest member, Darlene Hight, Manager Partnership Development and Public Relations, Cocoa Beach Chamber of Commerce. 

  • Education/Background:  2003 – AA from FSU, 2006 – Bachelor’s in Organizational Communications, with a Minor in Marketing from UCF
  • Why did you join FPRA?  To build relationships with others in the Public Relations field, as well as become more educated on certain topics  
  • What’s the most challenging part of your job?  Keeping everyone happy. I’ve realized you just can’t make everyone happy, but you can sure try.
  • What’s the easiest part of your job?  Interacting with all of the wonderful people & businesses and of course enjoying all of the events
  • What are your hobbies/interests? Spending time with family, going to the beach, scrapbooking, playing basketball & softball
  • Family Info: A 2 year old son named Vann Marley, engaged to Josh Montano, he has his own business —  Florida Architectural Foam Services — no date set yet for the wedding. 2 brothers and a sister, her Dad lives in Satellite Beach and is a retired Merchant Marine and her Mom lives in Merritt Island with her own business, Concierge Professionals.

Darlene Hight and her son Vann Marley