by Julie Arnold | May 8, 2013 | FPRA State Conference
This year’s Annual Conference will celebrate 75 Years of Multifaceted Strategies and provide four days of exemplary professional development and networking for practitioners across the state. Leaders from major corporations, agencies and nonprofits will take to...
by Julie Arnold | Feb 26, 2013 | Chapter/Community News
During the summer of 2012, Sea-Doo launched a national integrated social media contest strategically designed to encourage consumer interaction with the brand. The contest was fully integrated to include key customer touch points in the brand purchase funnel,...
by Julie Arnold | Feb 15, 2013 | Programs/Events
Join us for our next B.Y.O.L. (Bring Your Own Lunch) Webinar Series. The next webinar “PR is a Contact Sport” is all about PR and the brand experience. An incredible brand experience is what turns ordinary products into beloved brands. Public relations...
by Julie Arnold | Jun 20, 2012 | Chapter/Community News
They say content is king, is it a cliche or the truth? Learn how a comprehensive content publishing strategy fuels successful social media effort for some of the world’s largest brands. Smart content helps drive conversation, engagement, search and discovery. ...
by Julie Arnold | Dec 6, 2011 | Social Media
As we close out 2012, Twitter is the hottest social media platform on the market. Twitter is experiencing record growth and has more than 100 million active users. Twitter offers PR pros a glimpse into trends and use of social media tactics. Mashable has a few great...