Peers & Beers March 2017


Registration is now open for March’s networking mixer with AAF Space Coast!

Join us at Playalinda Brewery – Brix Project

on Tuesday, March 21 from 6 – 8 p.m.

Network with local professionals and share your best tips and tricks of the trade. Bring plenty of business cards and your most tried and true practices of the industry. Event includes one drink ticket and appetizers.


$10 FPRA Members

$15 Non-members

Learn more about the benefits of joining FPRA today!

Brand Love!


Brand Love! 

The Importance of Being True to Your Brand 

February 14, 2017

7:30 – 9 a.m.

The Harris Global Innovation Center

1025 West NASA Blvd.
Melbourne, FL 32919

Join us on Valentine’s Day this year for an informative and hands-on event at the Harris Global Innovation Center. After a recent major acquisition, Harris Corporation undertook a brand campaign –“One Harris” – to help position the expanded company. No corporate change can succeed without all stakeholders  knowing and understanding what’s changed – and that applies to both internal and external audiences.

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Sandi Lee, Vice President Global Communications, guided the company through the strategic branding process. She will share her insights into the process, the role of Communications and how to love your brand. Harris will also provide attendees with a tour of the new Global Innovation Center, a state-of-the art immersive and interactive experience. Breakfast included.


$10 FPRA Members

$25 Non-Members

Learn more about the benefits of joining FPRA today!

Space Coast FPRA would also like to thank


for sponsoring and hosting us for this event.

Jingle Jet 2016

Get ready to Deck the Hangar! 

Tuesday, December 13 from 5 – 7:30 p.m.

**Address Change**
150 South Apollo Blvd.
Melbourne, FL 32901
(Hangar located by  MLB Airport)


Be an Elf for an Evening!  The Space Coast Chapter of FPRA is proud to partner with the Zazza Community Foundation and Elite Airways to prepare for Jingle Jet 2016. We’ll host our holiday mixer and help decorate trees and wrap gifts for deserving families the night before they board a jet bound for the North Pole (near MLB Airport).

You’ll also have an opportunity to enter our holiday gift raffle for a chance to win some amazing gifts! Join us as we network with local communications professionals and extend a hand to local families in need.

Please bring one Children’s Golden Book per person attending to benefit 2016’s Jingle Jet families.



Free for FPRA members

$10 per guest

Drinks and Appetizers generously provided by:


Space Coast FPRA is proud to partner with:






Social Media Crisis Communications Nov. 10th

You won’t want to miss November’s program, Social Media & Crisis Communications with Tara Settembre.

Thursday, November 10 at The Cocoa Civic Center 

Networking & Breakfast: 7:30 a.m.

Program: 8 – 9 a.m.


Tara Settembre is a PR and social media strategist with a master’s degree in journalism & communications from NYU. She has more than 10 years of agency and in-house PR experience. Tara previously was the corporate communications manager at World Wrestling Entertainment and a PR manager for The Walt Disney Company.

Tara has been honored by the PRSA of Los Angeles for “Best One-Time Media or Special Event” and received a PR News Platinum PR Award for best video program. For the past 11 years Tara has been a successful lifestyle blogger at and writer for The Huffington Post, and other online outlets. She currently provides PR consulting at Plus it Up PR –

FPRA Members: $20

Non-Members: $35

Breakfast included in registration fee.

Renew/Join FPRA today and save money on all events!


A special thank you to our sponsors



Head Shot Member Mixer Oct. 19!

Join us Wednesday, October 19th at Milliken’s Reef from 5:30 – 7:30 p.m. for a Membership Mixer and a free, professional Head Shot. There is no cost to attend, and please feel free to invite a co-worker or friend!



Renew/join the Space Coast Chapter of FPRA by the event date, and you will have the opportunity to receive a professional head shot from experienced local, photographer Mike Brown.


30 Years of Excellence and Past Chapter Presidents Reunion

Purchase Tickets >>Click Here<<

Thursday, September 22, 2016:  Space Coast FPRA 30 Years of Excellence Event and Past Chapter Presidents Reunion


Join the Space Coast FPRA on Sept. 22 as we honor Marilyn Waters, APR, CPRC, for 30 years of excellence with the Florida Public Relations Association. We will also recognize past chapter presidents followed by the swearing in of the 2016/17 chapter board of directors. Ticket price includes heavy hors d’oeuvres buffet, champagne toast & cash bar.

Advance Reservations:

FPRA Members & Past Presidents:
$35.00 until Sept. 9 ($45 after Sept. 10)

Non-Members & Guests:
$45.00 until Sept. 9 ($55 after Sept. 10)

Ticket Price Includes Heavy Hors d’oeuvres Buffet, Champagne Toast, Tax & Gratuity ~ Cash Bar Available

No refunds after Friday, Sept. 16. $1 service fee added for online payments – thank you.


May 24, 2016 – Crisis Communications, Stories from the USCG



Join us for the next Space Coast FPRA Power Lunch on Tuesday, May 24 as former U.S. Coast Guard Officer Joe Klinker sheds light on how communication fundamentals should never get lost in a crisis, and how they apply to all areas of mass communications.

  • When: Tuesday, May 24th
  • Time:  11:30 am Networking & Check-in; 12:00 noon to 1:00 pm Program & Lunch
  • Where: Porcher House, Cocoa Village, 434 Delannoy Ave, Cocoa, FL 32922
  • Pricing: Members $20, Non-Members $30, Students: $15
  • Lunch: Included with ticket; options/choices available when you RSVP

March 22 Breakfast: PR Legal Pitfalls

Join us on Tuesday, March 22nd, when Miami attorney Jason Gordon will cover PR Legal Pitfalls at the Space Coast Chapter’s next breakfast program  Networking and check-in will begin 7:30 a.m. and the program starts at 8:00 a.m. at the Holiday Inn Express, 8298 N Wickham Rd, Melbourne, FL 32940. Light continental breakfast is included – click here to RSVP.


Have you ever thought about the many legal questions public relations practitioners face? Should you be writing contracts, and if so what terms you should include? Has your organization’s lawyers told you not to release certain information to the media or the public?

If so, Miami attorney Jason Gordon will answer all these questions and more at the March Space Coast FPRA program. His presentation will provide you with important legal information you need to successfully practice public relations and to stay away from legal troubles. Topics Attorney Gordon will address include:

  • jasongordonCommon terms in contracts for PR work which can lead to trouble, including unclear terms;
  • Terms that should be included in contracts;
  • Protecting PR professional’s work, including rights to use and avoiding responsibility for incorrect information or statements to the public; and
  • Media law and issues to consider when dealing with the media.

A South Florida native and alumnus of the University of Miami and the University of Florida Levin College of Law, Jason Gordon is an attorney with Heller Waldman P.L. in Miami. He brings years of legal experience dealing with business and commercial litigation and on issues involving public relations practitioners.


Feb 18: Media Training with John Zarella

Media-skills-CameraRSVP Today: February 18th Media Training with John Zarella

Are you new to facing cameras or dealing with journalists’ on-the-spot questions? Or, could your company spokesperson benefit from a brush-up on media training tactics?

Join us for breakfast on Thursday, February 18th for a media training “tune-up” with John Zarella, retired CNN correspondent. During this program, John will talk about the value of media training and go through some tips to consider when being interviewed. Learn about various aspects of the interview process–from what to wear, to social media pitfalls. You’ll receive highlights from his full-day coursework, including an overview of the basics of media training and “mock interviews” with a few volunteers from the audience.

Tickets for the Breakfast Program are $20 for FPRA Members, $15 for Students, and $25 for non-members (a $1 surcharge is applied for online payments).

  • Thursday, February 18, 2016
  • Holiday Inn Express in Cocoa (Corner of Route 520 and I-95)
  • 7:30 a.m. Registration & Networking
  • 8:00 to 9:00 a.m. Media Training Program
  • Cost includes light continental breakfast; refunds for cancellations accepted until 2/12; no refunds thereafter. 
  • RSVP Today – Space is limited; advance reservations recommended.

johnzarellaAbout our February Speaker:
John Zarrella was CNN’s Miami correspondent, named to this position when the Miami bureau was established in December 1983. Zarrella was responsible for CNN’s coverage of news in Florida, Central and South America and the Caribbean. He covered every major hurricane to hit Florida and the Gulf Coast, most recently Katrina and Rita; the Pope’s visit to Cuba; the eruption of the Montserrat volcano and the Cuban and Haitian refugee crises.

Zarrella was also a principal correspondent for CNN’s coverage of the U.S. space program, covering such events such as John Glenn’s 1998 return to space, the Mars Pathfinder mission and numerous space shuttle launches. Zarrella was the CNN network correspondent on site when the 1986 Challenger shuttle disaster occurred. In 2011, Zarrella covered the final flights of the Space Shuttle program.

Since his retirement in January 2014, John has started a John Zarrella Media offering news consulting, media training and video production services.