Feeds:
Posts
Comments

Posts Tagged ‘Social media’

2013 FPRA Annual Conference: 75 Years of Multifaceted Strategies

Posted in Professional Development, Programs & Events, State Conference, tagged , , , , , on May 8, 2013 | Leave a Comment »

Website conference ad

This year’s Annual Conference will celebrate 75 Years of Multifaceted Strategies and provide four days of exemplary professional development and networking for practitioners across the state. Leaders from major corporations, agencies and nonprofits will take to the stage to inspire, motivate and help us to do our jobs even better!  The conference is scheduled for August 4-7, 2013.

This year our conference host property is the award-winning Renaissance Vinoy Resort and Golf Club. This St. Petersburg, Florida luxury hotel is a gem on the downtown waterfront and blends historic charm with modern amenities. Click here to make reservations at the conference hotel.

Conference Snapshot!

  • 7 General Sessions
  • 18 Breakout Sessions
  • 25 Total Presentations!
  • Meals Included, 7 in All! 
All Meals Included, Except Monday Night’s Dinner 

This year’s lineup of speakers includes global communicators who have worked for some of the world’s biggest brands including Nike, AAA, NASCAR, AARP, Xerox, AT&T, SPANX and Walt Disney Entertainment.

Topics include:

  • Becoming a Champion Brand
  • Advocacy and Public Relations
  • How to Impress in 15 Seconds or Less
  • Crisis Communications
  • Leadership Development
  • Measuring Effectiveness
  • Integrated Marketing Communications
  • Overcoming Challenges with Vision, Mindset and Grit
  • Optimizing Your Digital Communications in a Mobile World
  • Handling Challenging Media Situations
  • Generational Communications
  • Effective Storytelling

Registration is open for the conference.  Click here for the registration form. 

Click here to download the conference flyer. 

Conference on a budget? Here are some great tips…

Read Full Post »

Sea-Doo: A Case Study in Social Media Integration

Posted in Chapter News, Professional Development, Programs & Events, tagged , , , , , on February 26, 2013 | Leave a Comment »

During the summer of 2012, Sea-Doo launched a national integrated social media contest strategically designed to encourage consumer interaction with the brand. The contest was fully integrated to include key customer touch points in the brand purchase funnel, integrated both offline and online communication outreach and showcased the Sea-Doo brand through the consumer’s eyes. The contest was a resounding success and surpassed all outlined goals.

Julie headshot 1Julie Arnold, PR/Social Media Director of Look Marketing and online brand manager for BRP’s Sea-Doo brand, will share a case study related to this contest and provide tips and tricks for sustained social media brand engagement.

About Julie:

Arnold is a 21-year PR/Marketing Communications veteran who is the current social media and PR brand manager for Sea-Doo watercraft, one of BRP’s brands. Arnold has worked with many industries including space industry, the United States Marine Corps and more. She is the current Space Coast FPRA chapter President.

  • Date:  Thursday, March 14
  • Cost:  $20 FPRA members,$25 non-members, $15 students
  • Time: 11:30 a.m. registration and networking, 12p.m.-1p.m. program
  • Lunch: Lunch will be provided from Panera Bread. An assortment of soups, salads, sandwiches and desserts will be available.
  • Location: One Senior Place, The Red Room, 8085 Spyglass Hill Road, Viera, FL 32940

Please RSVP to Angelica DeLuccia at Angelica@tntcommgroup.com. 

Payments now accepted via PayPal! Click on the appropriate fee to be directed to PayPay for online payment option.  
** There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal.  We still accept cash or check at the door.
Cancellations made less than three days in advance of the event date will not be refunded.  No shows will be invoiced.

Read Full Post »

B.Y.O.L.: Space Coast FPRA Webinar Feed: Jim Joseph, PR Is a Contact Sport

Posted in Professional Development, tagged , , , , , , on February 15, 2013 | Leave a Comment »

Jim Joseph

Join us for our next B.Y.O.L. (Bring Your Own Lunch) Webinar Series.  The next webinar “PR is a Contact Sport” is all about PR and the brand experience. An incredible brand experience is what turns ordinary products into beloved brands. Public relations and social media are taking an increasingly important role in shaping that brand experience. Learn how PR is shaping perceptions and building loyalty for brands.

Joseph serves as the President of Cohn & Wolfe North America, the agency’s largest region. With more than 25 years of integrated marketing, public relations and branding experience, Joseph has created seamless brand experiences for clients such as Kellogg’s, Kraft, Ikea, Cadillac, Tylenol, Johnson & Johnson, Clean & Clear, American Express and WalMart.

Known for his expertise in brand and integrated marketing, Joseph’s first book – The Experience Effect – delivered a critically acclaimed, straightforward volume of marketing advice that showed big business how to build the ultimate brand experience.

Details:

Date: February 19, 2013 | 11:30 a.m. to 12:30 p.m. EST

Location: Brevard Family Partnership Board Room, 2301 W. Eau Gallie Blvd., Suite 104, Melbourne FL, 32935 (We will be providing a live feed)

Cost: $5 for Members (Savings of $20) | $10 for Nonmembers 

RSVP: Please RSVP to Angelica@tntcommgroup.com 

* In order to keep the cost of this down, we ask that you bring a brown bag lunch. Lunch will not be provided.

Read Full Post »

Foundational Elements of Social Media: Content

Posted in Chapter News, Professional Development, Programs & Events, tagged , , , , , , , on June 20, 2012 | Leave a Comment »

They say content is king, is it a cliche or the truth?  Learn how a comprehensive content publishing strategy fuels successful social media effort for some of the world’s largest brands.  Smart content helps drive conversation, engagement, search and discovery.  We’ll review how the Six P’s of Content: Planning, Production, Publishing, Promotion, Participation and Performance – can apply to any organization.

Our featured speaker is Josh Hallett, Senior Vice President,  with Voce Connect at Voce Communications, a Porter Novelli company. Josh oversees the social media consulting division of the company and works with brands such as Disney Parks, Sony Computer Entertainment America, Sony Computer Entertainment Europe, NetApp, eBay and a number of other global B2B and B2C firms.For more than seventeen years, Josh has been working with emerging internet communication technologies and works closely with public relations practitioners and corporate communicators to integrate these tools into an organization’s public and media relations strategies.Event details:
  • Date:  Thursday, June 28
  • Time:  8:30 Networking, 9:00 program
  • Location: Holiday Inn Viera
  • Includes full plated breakfast

Cost:  $20 per person member, $25 non-member, $15 per student

Payments now accepted via PayPal! We also still accept cash or check at the door.

Click on the appropriate fee to be directed to PayPay for online payment option. There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal.

Please RSVP to Julie Arnold at Julie@Look-Marketing.com

Read Full Post »

Top Twitter Trends for 2011

Posted in Social Media, tagged , , , , on December 6, 2011 | 1 Comment »

As we close out 2012, Twitter is the hottest social media platform on the market. Twitter is experiencing record growth and has more than 100 million active users.  Twitter offers PR pros a glimpse into trends and use of social media tactics.

Mashable has a few great summary stories on Twitter today that are recommended reading:

Top Twitter Trends of 2011: Great infographic of the Top Trends for 2011.

Twitter’s Top Topics and Hashtags of 2011 of Tech, Sports and Entertainment: This article gives readers a glimpse into Twitter and the inspiration for tweets for 2011.

Are you using Twitter for your business? We would love to hear about your successes!

 

Read Full Post »

Space Coast FPRA Social Media Roundtable

Posted in Professional Development, Programs & Events, Uncategorized, tagged , , on May 23, 2011 | Leave a Comment »

Join us for a Social Media Roundtable featuring a panel of local social media experts. The panel features speakers from the space industry, agencies, media and small business. The local experts are seasoned in social media and work daily to support businesses or clients businesses in social media. They will present case studies, strategic guidance, and offer tips and tricks on how to use social media.

 Panelists include:

  • Julie Arnold, Griffin Communications Group 
  • Ray Bush, GetSocial Brevard
  • Mara Bellaby, Florida Today 
  • Tina Lange, Space Florida

Event Details

  • Tuesday, May 31, 2011
  • FPRA Members $20, Non Members: $25
  • Izzy’s Bistro, Cape Canaveral
  • 11:30 a.m. networking
  • 12:00 p.m. lunch program with a choice of the following menu choices: Bistro Goat Cheese salad: Mixed field greens, Golden Brown Goat Cheese, Fresh Fruit, Toasted Pine Nuts with Raspberry Vinaigrette; Chicken Vin Blanc: Herb Crusted, Shallots, Garlic and Cherry Tomatoes with a Champagne Cream Sauce, Mahi Veracruz : Char-Grilled, Roasted Tomatoes, Peppers, Olives, Onions, Capers, Cilantro and Lime

RSVP to Carey Beam via email at Carey.Beam@Craigtechinc.com with meal choice by Friday, May 27, 2011

Read Full Post »

Presentations–Effective PR and Social Media Strategies

Posted in Professional Development, Programs & Events, Social Media, tagged , , , , , , , , , , , on March 10, 2011 | Leave a Comment »

FPRA partnered with the Florida Institute of Technology’s Women’s Business Center to host a “PR 101″ course for businesses in Brevard County on March 9, 2011.  The program provided an overview of core PR techniques.  The presentations are available for download via SlideShare.

How to Effectively Manage Public Relations, presented by Tina Lange, APR, Director of Marketing Communications, Space Florida

Developing and Writing Today’s Press Release, presented by Geo A. Ropert, APR, President of Ropert Communications Group

How can Social Media Impact the Reputation of your Business, presented by Julie Arnold, Social Media Manager, Griffin Communications Group

Websites Referenced:

Read Full Post »

Effective Public Relations and Social Media Strategies

Posted in Chapter News, Community News, Professional Development, Programs & Events, tagged , , , , , , on February 16, 2011 | Leave a Comment »

FPRA is partnering with the Florida Institute of Technology’s Women’s Business Center to host a “PR 101″ course for businesses in Brevard County on March 9, 2011.  The program will provide an overview of core PR techniques including:

  • Developing and Writing Today’s Press Release, presented by Geo A. Ropert, APR, President of Ropert Communications Group
  • How to Effectively Manage Public Relations, presented by Tina Lange, APR, Director of Marketing Communications, Space Florida
  • How can Social Media Impact the Reputation of your Business, presented by Julie Arnold, Social Media Manager, Griffin Communications Group

Program details include:

  • March 9, 2011, 8 a.m. to Noon
  • Cost: $10, includes light refreshments
  • Location: Skurla Hall, Florida Tech Campus

To register for this event e-mail  Donn Miller-Kermani or call (321) 674-7007

Click here to download the event flyer.

Read Full Post »

Follow

Get every new post delivered to your Inbox.

Join 314 other followers