During the summer of 2012, Sea-Doo launched a national integrated social media contest strategically designed to encourage consumer interaction with the brand. The contest was fully integrated to include key customer touch points in the brand purchase funnel, integrated both offline and online communication outreach and showcased the Sea-Doo brand through the consumer’s eyes. The contest was a resounding success and surpassed all outlined goals.
Julie Arnold, PR/Social Media Director of Look Marketing and online brand manager for BRP’s Sea-Doo brand, will share a case study related to this contest and provide tips and tricks for sustained social media brand engagement.
Arnold is a 21-year PR/Marketing Communications veteran who is the current social media and PR brand manager for Sea-Doo watercraft, one of BRP’s brands. Arnold has worked with many industries including space industry, the United States Marine Corps and more. She is the current Space Coast FPRA chapter President.
- Date: Thursday, March 14
- Cost: $20 FPRA members,$25 non-members, $15 students
- Time: 11:30 a.m. registration and networking, 12p.m.-1p.m. program
- Lunch: Lunch will be provided from Panera Bread. An assortment of soups, salads, sandwiches and desserts will be available.
- Location: One Senior Place, The Red Room, 8085 Spyglass Hill Road, Viera, FL 32940
Please RSVP to Angelica DeLuccia at Angelica@tntcommgroup.com. Payments now accepted via PayPal! Click on the appropriate fee to be directed to PayPay for online payment option. ** There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal. We still accept cash or check at the door. Cancellations made less than three days in advance of the event date will not be refunded. No shows will be invoiced.