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Reports To: Senior Public Relations Manager
Headquartered in Jacksonville, Florida, Firehouse Subs® is one of the nation’s leading fast casual restaurant chains with a commitment to and passion for hearty and flavorful food, heartfelt service and public safety. Join an exciting, fast-paced and high energy environment, and the hub of the communication network for more than 1030 restaurants across 44 states, Puerto Rico and Canada.

The Public Relations Associate will assist the Senior Public Relations Manager with all facets of the brand’s external communications.

Scope of Anticipated Duties:
– Assists the Senior Public Relations Manager with of all facets of public relations for the brand and its franchise community
– Will be trained to serve as the day-to-day liaison with the brand’s contracted PR agency of record to communicate strategy, brand vision, storylines, goals, and integrated campaigns
– Coordinates the planning, development and execution of PR activities in accordance with the brand’s PR and business objectives
– Guides day-to-day development of PR activities within approved plans and ensures time schedules are met
– Acquires thorough knowledge of the many differentiators of Firehouse Subs, the restaurant industry and Firehouse Subs Public Safety Foundation
– Generates media leads and creative ideas through proactive research and competitive analysis for new PR opportunities
– Writes PR copy from conception to completion for the brand’s U.S. and Canada online press rooms, newsletter feature stories, speeches, presentations, and more
– Manages the brand’s U.S. and Canada online press rooms
– Responsible for in-house media monitoring software services, building publicity reports and campaign reports
– Works with Reporting & Analytics team to analyze PR results across sales
– Develops a PR archive system for all press assets throughout brand history
– Processes inbound email from PR team inbox, as directed
– Builds and nurtures productive business relationships with the PR agency, media, Executive and Leadership teams, area representatives, franchisees, and other outside organizations, headquarters departments and colleagues
– Provide council on media opportunities and media training
– Coordination and/or attendance at media interviews, as needed
– Full ownership of headquarters media opportunities in Jacksonville, Fla. In conjunction with PR agency
– Daily approval of press releases and messaging
– Coordination of media choreography with PR team
– Coordination of national media opportunities with PR team
– Coordination of VIP media events with PR team
– Monitor media coverage and manage media highlights reports
– Develop and write bi-monthly PR highlights report for Executive and Leadership teams
– Reviews and prepares vendor billing for approval
– Assist Senior Public Relations Manager with development of annual PR plans
– Responsible for accumulation of mid-year and end of year PR reports, publicity reports, end of year PR presentation to CEO/CFO, and more)
– Support Firehouse Subs Public Safety Foundation, the “heart of Firehouse Subs” from fundraising events and volunteering to PR consulting
– Support the Department of Corporate Communications team with all needs, including internal communications, event planning, government affairs, crisis communications, and more

Bachelor’s Degree in communications, public relations, journalism or a related field
Minimum of two years of public relations work experience including agency experience, and proof they can help get great work produced
Knowledge of agency account service is a must
Experienced agency internship
Solid understanding of the role between agency and client
Ability to be cross-trained
Impeccable writing and editing skills
Proficient in AP style
Strong attention to detail
Positive attitude and self-starter
Ability to prioritize and manage multiple projects simultaneously; thrives under pressure
Strong public speaking skills; must be able to present to large groups
Experience with graphic design and/or publishing software is a plus
Experience with photography and video production is a plus
Eager and motivated to grow with the Firehouse Subs brand
Must possess a valid driver’s license

Preferred education and experience:
Restaurant industry experience is a plus
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Apply here.

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