Feeds:
Posts
Comments

October 10, 2011 by Driven! Marketing Strategies

Team,

Just a quick note to let you know the FPRA Training event for this Thursday is being rescheduled for October 25. For some reason we were not able to get a lot of people to sign up for this training event, so we are currently regrouping to provide you with a good training session on the same topic, but in a bit of a different format. Pricing and length of the event will change.

Stay tuned for updates! But for now, please plan to join us on Oct. 25th at Holiday Inn Melbourne Viera: 11:30am – networking, 12 noon program.

Posted in Uncategorized | 2 Comments »

Advanced Social Media Case Studies–presentation by Justin Levy

October 3, 2011 by Julie Arnold

Last week, we had the pleasure of hearing from Justin Levy, head of corporate social media and digital communications for the Online Services Division of Citrix Systems.

He spoke to us about how social media is redefining the way companies engage with their clients and customers as well as shaping interactions with internal and external audiences.

Thanks to Justin for an excellent, informative presentation!

Posted in Programs & Events, Social Media | Leave a Comment »

Content Marketing Tips for PR Pros–tips from PR Week

September 26, 2011 by Julie Arnold

Content Marketing Tips for PR Pros…tips from Michael Brito, SVP, Edelman Digital

I work for the largest public relations firm in the world and know nothing about public relations. What I do know is the importance of relevant content and why it’s important to an overall communications plan. Many PR firms are now responsible for posting content on a brand’s Facebook page and Twitter account. Here are four quick tips that will ensure the content you post increases engagement and provides value to the community.

To continue reading this story click here

Posted in Professional Development, Social Media | Leave a Comment »

Advanced Social Media Strategies and Case Studies-Presented by Nationally-Recognized Expert Justin Levy

September 13, 2011 by Julie Arnold

Social media is redefining the way companies engage with their clients and customers as well as shaping interactions with internal and external audiences.  The voice of the digital consumer is contributing to this social media revolution…is your company participating?  The implications of these new technologies are far reaching and ever changing.  Learn how to strategically leverage the dynamic world of social media from national social media guru Justin Levy, head of corporate social media and digital communications for the Online Services Division of Citrix Systems.

Justin will be the featured speaker at the next Space Coast FPRA program (open to both members and non-members) on September 22, at the Holiday Inn, Viera.

He will address:

  • The state of the industry: where social media is and where it is going – how new technologies such as Google Plus could impact your communications and outreach.
  • Developing social media strategies for external and internal audiences. How to mitigate risk from a company perspective.
  • Examples of integrated, successful social media campaigns.

Prior to joining Citrix, Levy was an Executive Director at New Marketing Labs, a social media and digital communications agency, where he worked with clients ranging from Fortune 500 brands (Cisco, SAS, Sony, PepsiCo, Microsoft) to small-to-medium sized businesses.

Levy writes and creates media of all kinds over at justinrlevy.com and is listed as one of the top 500 marketing blogs worldwide according to AdAge.  He is also the editor-in-chief at workshifting.com, a blog dedicated to the mobile and diversified workforce.

Justin is the author of the bestselling book, “Facebook Marketing: Designing Your Next Marketing Campaign.”

Event details:

  • Thursday, Sept. 22, 2011
  • Holiday Inn Viera
  • 11:30 a.m. networking, 12-1:00 p.m. program
  • Members: $20, non-members $25
  • Lunch choices: Chicken Normandy or Vegetarian (Chef’s Choice)
  • RSVP to Aliona Groh at Agroh@hoyman.com

Posted in Professional Development, Programs & Events | 1 Comment »

New Board Installed– 2010 Award Winners

September 2, 2011 by Julie Arnold

On August 30, 2011, the Space Coast Chapter of the Florida Public Relations Association (FPRA) installed its new board. The new board was installed during the Chapter’s Annual Roast & Toast event, which took place at Melbourne Hilton Rialto.

The new board is comprised of the following members:

Tina Lange, APR, of TnT Creative Group – Chapter President

Katherine Sonn of Century Oaks – Immediate Past President

Julie Arnold of Griffin Communications Group – President-Elect

Tessa Friederichs of Zeszutko Public Relations– Treasurer

Geo Ropert, APR, of Ropert Communications Group – VP Accreditations

Linda Herrige, APR, of Abacus Technology – VP Membership

Aliona Groh of Hoyman Dobson – VP Communications

James Thomas of the City of Titusville – Member-at-Large

Darlene Hight of Cocoa Beach Regional Chamber of Commerce – VP of Awards

Award winners: L to R: Aliona Groh-Rising Star, Carey Beam-Member of the Year, Julie Arnold - Chapter Service Award, Amelia Woodbridge-- Toast Honoree, Katherine Sonn, 2010 Past President and Linda Herridge, Doris Fleishman Award

During the Roast and Toast event, the FPRA Space Coast Chapter also presented its annual awards to the chapter members. Aliona Groh of Hoyman Dobson was presented with The Rising Star award, which is given to a local practitioner who has just begun his or her career in public relations, but who has made significant contributions to the Space Coast Chapter. The Chapter Service Award was presented to Julie Arnold of Griffin Communications Group for her outstanding contributions to member communications. Carey Beam of Craig Technologies was presented with the Member of the Year award for her always going above and beyond the call of duty and who made significant contributions to the Chapter’s success.  Linda Herrige, APR, of Abacus Technology was presented with the Doris Fleishman Award, for her consistent and tireless efforts, often behind the scenes.

Posted in Chapter News, Programs & Events, Roast & Toast | Tagged , , , , , , , | 1 Comment »

FPRA State Conference Chapter Cheer

August 30, 2011 by Julie Arnold

 

Chapter members CHEERED for the Space Coast in this cheer submission for the 2011 FPRA State Conference.

Members include: Aliona Groh, Amelia Woodbridge, Katherine Sonn, Lisa Malone, Carey Beam and Andrea Farmer.

GOOOOOO Team!

Posted in Chapter News, Members in the News | Leave a Comment »

2011 FPRA State Conference–The Evolution of Public Relations

August 11, 2011 by Julie Arnold

The 2011 FPRA State Conference concluded yesterday and was the highlight conference of the year for the attendees.  The Space Coast Chapter had an excellent showing and had numerous opportunities to network as well as excellent professional development opportunities. FPRA blogged live from the event, so if you missed the excitement, you can read all about it in their blog. The Chapter received an Award of Excellence for excelling in fundraising during the 2010-2011 year.  Congratulations!

The Golden Image Awards Gala. From left to right: Amber Philman , Suzanne Sparling, Tina Lange, Aliona Groh, Susan Senechek, Geo Ropert, Katherine Sonn, Julie Arnold, Linda Herridge, Denise Beasley and Jessica Rye.

Jessica Rye and Amber Philman

Katherine Sonn holding the Chapter Award for Excellence in Fundraising and Linda Herridge holding her certificate of appreciation for service on the State Board as VP of Research and Planning.

Tina Lange and Katherine Sonn with the Chapter Award for Excellence in Fundraising

The Space Coast Chapter with the Chapter Award for Excellence in Fundraising. From left to right: Amber Philman , Aliona Groh, Julie Arnold, Tina Lange, Katherine Sonn, Geo Ropert, Linda Herridge, Susan Senecheck, Lisa Malone and Shanti Brasington.

Posted in Chapter News, Professional Development, Programs & Events, Uncategorized | Leave a Comment »

2011 FPRA State Conference, The Evolution of Public Relations–are you registered?

July 18, 2011 by Julie Arnold

PR 2011: The Evoluntion of Public Relations
August 7-10, 2011
Naples Grande Resort
Naples, Florida

2011 FPRA Annual Conference: PR 2011: The Evolution of Public Relations

The 2011 73rd FPRA Annual Conference will embrace the evolution of public relations including the foundational skills and knowledge required to be competitive in today’s marketplace, as well as taking a giant leap forward … exploring the journey ahead for our industry.

Conference will kick-off on Sunday, August 7th with a golf tournament and President’s Welcome Reception.

Then, put on your college alma mater gear as we enjoy FPRA University: Class Reunion 2011. This popular networking and fund-raising event will feature your favorite tailgating food and fun auction packages to bid on!

Don’t wait, you can register right now online, or download the registration form here.

The conference hotel is the Naples Grande Resort.  Click here to reserve your room today!

More information about the Naples Grande Resort

Posted in Chapter News, Professional Development, Programs & Events | Leave a Comment »

Save the Date for the 2011 FPRA Roast & Toast

June 27, 2011 by Julie Arnold

Save the date for the 2011 FPRA Roast & Toast

The Space Coast Chapter of the Florida Public Relations Association (FPRA) will host its Annual Roast & Toast event on Tuesday, August 30, 2011 at the Hilton Melbourne Rialto Place, beginning at 5:30 p.m.

This year’s event features the “roasting” of one of our community’s most respected and admired community leaders, Mike Means, CEO of Health First. It will also include recognition of the best and brightest in the field of public relations here in Brevard County, including the “toasting” of the 2011 PR Professional of the Year, Amelia Woodbridge.

Event details:

  • 5:30 p.m. Cocktail Reception
  • 6:00 p.m. Dinner and Program
  • Tickets are $40 for FPRA members or $50 for guests
  • Corporate tables of 10 are available for $400
  • Business attire suggested
  • Checks should be made payable to FPRA and mailed to: P.O. Box 410704, Melbourne, FL  32941-0704.

For more information about the FPRA Roast & Toast, please contact event chairperson Suzanne Sparling, APR, at 321-631-2740.

Posted in Chapter News, Programs & Events, Roast & Toast | Tagged , , , , , | Leave a Comment »

Media Training Tips for PR Professionals

June 17, 2011 by Julie Arnold

Join us for our next FPRA chapter event, “Media Training Tips for PR Professionals,” featuring Gwen Griffin, President and CEO, of Griffin Communications Group, on  Friday, July 1, 2011.

Gwen Griffin, President and CEO, of Griffin Communications Group, will share insights learned during her 25 years in the communications industry. Throughout her career she has managed a wide array of communications programs including public affairs, advocacy campaigns, strategic planning, image and brand campaigns, media relations, corporate communications, crisis communications, strategic alliances, community relations and research.  She has worked with multiple corporate clients on media training and will share her expertise and insights with the audience. Click her for her complete biography.

The presentation will feature:

  • A refresher course in media training techniques
  • The importance of properly preparing your top line executives to speak with the media
  • Tips for the PR professional when working with the media

Event Details:

  • Friday, July 1, 2011
  • FPRA members $20, non-members $25
  • Holiday Inn, Viera
  • 11:30 a.m. networking
  • 12:00 p.m. program and lunch with the following choices: Chicken Normandy or Vegetable Manicotti

RSVP to Carey Beam via email at Carey.Beam@Craigtechinc.com with meal choice by Wed., June 29, 2011.

Posted in Chapter News, Professional Development, Programs & Events | Leave a Comment »

« Newer Posts - Older Posts »

Follow

Get every new post delivered to your Inbox.

Join 151 other followers