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AAF Space Coast presents Content Marketing with Casey Koppenhoefer

April 17, 2012 by Julie Arnold

Content Marketing with Casey Koppenhoefer

Digital Strategy Manager,evok advertising

Casey’s regional, national and international experience as an Interactive Strategist has covered all aspects of the digital arena from working with IT, creative and analytics to the launch and management of projects including PPC, SEO, Mobile, Affiliate and Social Media.

Join the AAF as this seasoned digital strategist discusses:

  • 3 Stages of Social Media ROI Cycle
  • Content Marketing
  • The 3 E’s of Content Development
  • 15 Step Social Media Marketing Plan

The event is today, Wed., April 18.   For more information visit the Space Coast AAF website.

Posted in Programs & Events | Leave a Comment »

2012 Media Summit

April 1, 2012 by Julie Arnold

The Space Coast Chapter’s annual Media Summit (formerly Media Roundtable) is scheduled for THURSDAY, APRIL 12, 2012.

Plan to join us to meet and mingle with Brevard County’s top media representatives.  This event includes presentations by multiple media representatives and offers attendees the opportunity to engage, ask questions and learn about the local media outlets.

Additional details:

Time: 8:30 a.m. networking/registration, 9:00-11:30 a.m. program

Location: Holiday Inn Viera

Cost:  $40 non members, $35 members, $30 students

Includes: continental breakfast, snacks and drinks

RSVP to Julie Arnold at Julie@Look-Marketing.com.

We are working on our list of media representatives and will be adding to the list up until the event date!
Below is a sampling of confirmed media:

  • Adam Lowenstein, Business Editor, Florida Today
  • Adrienne Roth, Editor, Brevard Business News
  • Dan Billow, News Reporter, NBC, WESH 2
  • Greg Pallone, Bureau Chief, Central Florida News 13
  • Marcia Dunn, Correspondent, Associated Press
  • Javier Molanares, Publisher, Al Dia Today
  • Jill Gaines, Publisher, Viera Voice
  • Peter King, Correspondent, CBS News Radio
  • Rebecca Wood, Editor, Space Coast Business
  • Scott Powers, Reporter, Orlando Sentinel
  • Suzy Fleming-Leonard, Custom Content Editor (Spaces, Moms, Style), Florida Today

Posted in Media Roundtable | Tagged , , , , , , | Leave a Comment »

Looking for a new job? CASIS may be looking for you!

March 27, 2012 by Julie Arnold

CASIS Job Announcement
The Center for the Advancement of Science in Space (CASIS) is seeking a Communications Assistant.The communicator will need to have relevant experience in determining the requirements of diverse audiences and developing communications that deliver targeted messages in an effective manner. He or she should have superior project management skills that include a proven ability to establish priorities, meet tight deadlines and manage a multi-faceted internal review process. This communicator will demonstrate meticulous attention to detail and the ability to build and maintain strong, constructive working relationships with a wide range of colleagues and business partners.Position Summary:
  • Writing, editing and publishing a broad range of news stories targeted primarily to employees that help inform and educate about company strategies, initiatives and developments
  • Regular internal event and possible trade show/public event planning
  • Writing corporate news stories for CASIS intranet and internal newsletters
  • The successful candidate may also assist the Communications Team in the development, writing, editing, and distribution of communications such as news releases and other public-facing materials
  • Respond to stakeholder requests for information
  • With CASIS being a start-up organization, the Internal Communications Manager will also directly assist Director of Communications in day-to-day communications activities
  • Support other communications activities as required
Principal Accountabilities:
The communicator will need to have relevant experience in determining the requirements of diverse audiences and developing communications that deliver targeted messages in an effective manner. He or she should have superior project management skills that include a proven ability to establish priorities, meet tight deadlines and manage a multi-faceted internal review process. This communicator will demonstrate meticulous attention to detail and the ability to build and maintain strong, constructive working relationships with a wide range of colleagues and business partners.A working knowledge of the aerospace business is a plus.This high-visibility position, based at the Kennedy Space Center, FL., involves a heavy workload, multiple tasks as assigned by the Director of Communications, constant coordination and occasional travel.  There is potential for early morning or evening/weekend work as well.Skills:
Strong Verbal and Personal Communication Skills
Accuracy and Attention to Details
Organization and Prioritization Skills
Proficient in MS OfficeEducation and Experience:

  • 4 year degree in Communications or related field
  • 5 – 7 years experience in Corporate Communications setting or similar
Competitive salary/benefits, commensurate with experience. If you fit these qualifications, email a cover letter and resume to Melody Kuehner at mkuehner@iss-casis.org.

Posted in Job Opportunities | Tagged , , , , | Leave a Comment »

The Importance of Communications Law

March 5, 2012 by Julie Arnold

The Importance of Communications Law

Please join us for the next Space Coast FPRA luncheon featuring Attorney Allan P. Whitehead.  He will be addressing business litigation, business litigation avoidance and how to preserve electronic media.

Date: Thursday March 15, 2012

Time: 11:30 networking, 12:00 p.m. program

Location: Holiday Inn Viera

Cost: $20 members, $25 non-members

Meal Choices: Chicken Breast Normandy, London Broil or Chef’s Choice vegetarian

Please RSVP, including meal choice, by Tuesday, March 13 to Julie Arnold.

Posted in Chapter News, Professional Development, Programs & Events | Tagged , , , , , , | Leave a Comment »

Space Coast Releases Call for Entry for 2012 Image Awards-Deadline Extended to March 15

February 2, 2012 by Julie Arnold

Calling all communications professionals! The 2012 FPRA Image Awards is issuing a call for entries for the local Image Awards. The awards competition includes four divisions: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual Tools of Public Relations and Student Projects in Public Relations. The deadline to enter the competition is March 15.

The Image Awards competition is conducted annually by FPRA to recognize outstanding public relations programs on the Space Coast and to encourage and promote the development of public relations professionalism in our state.

The Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. To qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution and evaluation of results and budget.

Click here to download the entry and information packet.

Good luck!

Posted in Chapter News, Professional Development | Tagged , , , , , , , , , | Leave a Comment »

Planning and Managing PR Campaigns

January 22, 2012 by Julie Arnold

It is said that a well considered plan is the essential foundation for any successful public relations campaign. This month’s luncheon will feature Chris Gent, APR, CPRC of Kissimmee Utility Authority who will offer tips on how to improve your ability to plan and manage PR campaigns, including resource allocation, budgeting, and the development of project teams and campaign elements. Chris will also highlight the public relations process – research, analysis, objective setting, planning, implementation and evaluation – and you’ll learn valuable tips on how to create a winning entry in FPRA’s Image Awards competition.


About the Speaker
Chris Gent, APR, CPRC is vice president of corporate communications for Kissimmee Utility Authority. An FPRA member since 1994, Chris has served eight years on the FPRA State Board of Directors, including six years on the Executive Committee. Chris spearheaded the FPRA conference blog in 2006, 2007, 2008, 2010 and 2011. He is a past president of the Orlando Area Chapter and received FPRA’s Doris Fleischman Award in 2001 and Member of the Year in 2011. He earned his bachelor’s degree in communications from the University of Central Florida and master’s degree in strategic public relations from The George Washington University in Washington, DC, where he graduated valedictorian in 2011.

Event details:

When:  Thursday, Feb. 9, 2012, 11:30 networking, 12-1 program

Where: Holiday Inn, Viera

Cost: $20, FPRA members, $25 non-members

Meal choices:  meal includes salad, main course and dessert

Baked Crab Stuffed Tilapia, Prime Rib Au Jus or Chef’s Choice Vegetarian

Please RSVP by Tuesday, Feb. 7 with meal choice to: Julie Arnold at Julie@WaterTopUnlimited.com.

Thank you to our sponsor

Posted in Chapter News, Professional Development, Programs & Events | Tagged , , | Leave a Comment »

Job Opportunity at the Astronaut Scholarship Foundation

January 20, 2012 by Julie Arnold

The Astronaut Scholarship Foundation is seeking a Senior Communications Specialist.

This position will provide support to the Communications Director in all aspects of day-to- day publicity, promotions and marketing including being the lead writer and editor of news releases, media advisories, a quarterly newsletter, scripts for event speakers, letters, space related auction item descriptions and certificates of authenticity. This position will also be responsible for brochure/ad copy, e-campaign copy and web content management. You must be able to able to develop online animated design, marketing collateral and advertisements layouts is desirable. The ideal candidate will be a STRONG WRITER, have Abode InDesign & Photoshop skills, be detail-oriented and able to work under deadline pressure while multi-tasking.

Do these qualifications fit you?  Check out the full job description and information on how to apply.

Posted in Job Opportunities | Tagged , , , , , , , , | Leave a Comment »

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