Is your website social media optimized?
Have you started your blog? Are your keywords working? Have you bookmarked any of your pages or releases?
There are many free tools available to help you answer these, and many more, questions. One of my favorites is the Website Grader by Hubspot http://www.websitegrader.com
This free resource provides information about On-page and Off-page SEO, Blogosphere, Social Mediasphere, Converting Visitors to Leads, Competitor Analysis, etc.
It also provides a grade for your site and offers you tips on how to improve your ranking and site structure. I use this tool whenever I am completing a site analysis or developing a digital PR strategy for a client. Hubspot (www.hubspot.com) regularly hosts webinars and online classes on many aspects of social media and web site optimization.
FPRA Space Coast member, Julie Arnold, is the Social Media Manager for Griffin Integrated Marketing and leads our chapter’s Tweet Team giving live updates from our professional development programs. You can follow @SpaceCoastFPRA on Twitter.