Meet our Dedicated Tweeter!
FPRA Space Coast member, Julie Arnold, is the Social Media Manager for Griffin Integrated Marketing and will be sending live tweets from our monthly professional development programs. You can follow her and the FPRA Tweet Team by using the Twitter tag #FPRA.
Julie has 17 years of experience in developing advertising, public relations and marketing solutions for clients in a broad range of industries. As Griffin’s Social Media Manger, she develops strategy, defines tools and tactics, trains and consults with clients on all aspects of online media and social networking. Julie joined Griffin in December 2005. Agency highlights include overseeing online strategy, grassroots, event marketing, Web site content, social and e-marketing for the Coalition for Space Exploration, as well as developing and implementing a statewide marketing campaign in Florida for the Technological Research and Development Authority, which resulted in a 764% increase in media relations exposure in a two-year time span.
Julie’s Hot Social Media Tip:
The key to developing a social media strategy is not talking points, but making it a conversation.
To develop your parameters of conversation for your social media efforts, answer these questions:
- What types of people do we want to talk to?
- Where do we find them?
- What are they talking about already?
- Is it appropriate for us to join that conversation and, if so, when?