Space Coast FPRA

Space Coast Releases Call for Entry for 2012 Image Awards

Julie Arnold — Thu, 02 Feb 2012 18:46:02 +0000

Calling all communications professionals! The 2012 FPRA Image Awards is issuing a call for entries for the local Image Awards. The awards competition includes four divisions: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual Tools of Public Relations and Student Projects in Public Relations. The deadline to enter the competition is March 12.

The Image Awards competition is conducted annually by FPRA to recognize outstanding public relations programs on the Space Coast and to encourage and promote the development of public relations professionalism in our state.

The Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. To qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution and evaluation of results and budget.

Click here to download the entry and information packet.

Good luck!

Planning and Managing PR Campaigns

Julie Arnold — Sun, 22 Jan 2012 08:02:42 +0000

It is said that a well considered plan is the essential foundation for any successful public relations campaign. This month’s luncheon will feature Chris Gent, APR, CPRC of Kissimmee Utility Authority who will offer tips on how to improve your ability to plan and manage PR campaigns, including resource allocation, budgeting, and the development of project teams and campaign elements. Chris will also highlight the public relations process – research, analysis, objective setting, planning, implementation and evaluation – and you’ll learn valuable tips on how to create a winning entry in FPRA’s Image Awards competition.

About the Speaker
Chris Gent, APR, CPRC is vice president of corporate communications for Kissimmee Utility Authority. An FPRA member since 1994, Chris has served eight years on the FPRA State Board of Directors, including six years on the Executive Committee. Chris spearheaded the FPRA conference blog in 2006, 2007, 2008, 2010 and 2011. He is a past president of the Orlando Area Chapter and received FPRA’s Doris Fleischman Award in 2001 and Member of the Year in 2011. He earned his bachelor’s degree in communications from the University of Central Florida and master’s degree in strategic public relations from The George Washington University in Washington, DC, where he graduated valedictorian in 2011.

Event details:

When: Thursday, Feb. 9, 2012, 11:30 networking, 12-1 program

Where: Holiday Inn, Viera

Cost: $20, FPRA members, $25 non-members

Meal choices: meal includes salad, main course and dessert

Baked Crab Stuffed Tilapia, Prime Rib Au Jus or Chef’s Choice Vegetarian

Please RSVP by Tuesday, Feb. 7 with meal choice to: Julie Arnold at Julie@WaterTopUnlimited.com.

Thank you to our sponsor

Job Opportunity at the Astronaut Scholarship Foundation

Julie Arnold — Fri, 20 Jan 2012 19:25:18 +0000

The Astronaut Scholarship Foundation is seeking a Senior Communications Specialist.

This position will provide support to the Communications Director in all aspects of day-to- day publicity, promotions and marketing including being the lead writer and editor of news releases, media advisories, a quarterly newsletter, scripts for event speakers, letters, space related auction item descriptions and certificates of authenticity. This position will also be responsible for brochure/ad copy, e-campaign copy and web content management. You must be able to able to develop online animated design, marketing collateral and advertisements layouts is desirable. The ideal candidate will be a STRONG WRITER, have Abode InDesign & Photoshop skills, be detail-oriented and able to work under deadline pressure while multi-tasking.

Do these qualifications fit you? Check out the full job description and information on how to apply.

Project & Time Management: Transforming your career by implementing project management skills

Julie Arnold — Fri, 16 Dec 2011 18:50:12 +0000

Do you sometimes find yourself getting lost in the load of assignments, tasks, distractions and interruptions? What’s your plan to manage projects and time to overcome challenges?

Join us as we hear from Barry University’s Assistant Dean, Dr. Pamela Luckett, on project and time management competencies and stress management.

Thursday, January 12, 2012
Holiday Inn Viera
11:30 a.m. networking, noon program
Lunch includes a choice of Chicken Cordon Blue or London Broil and includes salad and dessert
RSVP by Tuesday, January 10 to Julie@WaterTopUnlimited.com
Members: $20, non-members $25

Spreading Holiday Cheer…

Julie Arnold — Mon, 12 Dec 2011 18:18:40 +0000

The Space Coast Chapter of FPRA gathered last week to network and spread a little holiday cheer. EGAD! Art Lab & Gallery provided the creative location for our annual holiday gathering. Members and guests enjoyed scrumptious Greek appetizers from Santorini of Eau Gallie, sampled fine wines from ABC Fine Wine & Spirits, festive mini-cheesecakes from CheeseKates as well as great company and fantastic artwork! In an effort to share a little holiday cheer and encourage children in the love of reading, members also brought along book donations for Rolling Readers of the Space Coast.

Tracy Yates and Tina Lange

Geo Ropert and Tina Lange, sampling the appetizers.

Tina Lange, Kevin Hoshstrasser and Lisa Malone

Mary Brotherton, Katherine Sonn, and Jill Ganies of the Viera Voice, Senior Life and Boomer Senior Guide,

Tracy Yates, Tim McKercher, Kevin Hoshstrasser, Lisa Malone, and Julie Arnold...networking

Geo Ropert, Tessa Freiderichs, Linda Herridge and Carol Evans Poynter

The food! Appetizers from Santorini Greek Restaurant and mini cheesecakes from CheeseKates! Yum!

Join us for the Space Coast FPRA Holiday Networking Social

Julie Arnold — Tue, 06 Dec 2011 14:29:39 +0000

Join us for the Space Coast FPRA Holiday Networking Social

Join us for a festive evening where the arts collide with business during our holiday social at EGAD! Art Lab, Gallery + Studio.

EGAD! Art Lab: Gallery + Studio is in the historic Eau Gallie Arts District, and includes contemporary exhibits, interactive events and a working studio.

The Space Coast FPRA will host its annual Holiday Networking Social at EGAD! Art Lab on Thursday, December 8, 5-7 p.m. We will provide hors d’oeuvres and cocktails.

The price of admission is an K-6 (elementary) book donation(s) to Rolling Readers. Rolling Readers, a non-profit literacy program, started on the Space Coast in 1997. They campaign to develop children’s desire to be lifelong readers by providing them with high-impact program materials, books and volunteer services. The books can be new or gently used.

Event details

Thursday, Dec. 8, 2011
EGAD! Art Lab: Gallery & Studio
5-7 p.m.
Price of admission-book donations for Rolling Readers suggested, new or gently used, K-6
Hors d’oeuvres and cocktails will be provided
RSVP NOW or click on this link to register

See you there!

Top Twitter Trends for 2011

Julie Arnold — Tue, 06 Dec 2011 14:24:59 +0000

As we close out 2012, Twitter is the hottest social media platform on the market. Twitter is experiencing record growth and has more than 100 million active users. Twitter offers PR pros a glimpse into trends and use of social media tactics.

Mashable has a few great summary stories on Twitter today that are recommended reading:

Top Twitter Trends of 2011: Great infographic of the Top Trends for 2011.

Twitter’s Top Topics and Hashtags of 2011 of Tech, Sports and Entertainment: This article gives readers a glimpse into Twitter and the inspiration for tweets for 2011.

Are you using Twitter for your business? We would love to hear about your successes!

Crisis Communications Training Event

Driven! Marketing Strategies — Wed, 26 Oct 2011 12:51:56 +0000

Crisis Communications Training

Be sure to register now. See you on November 17!

When crisis happens the pressure is on Public Relations professionals to handle media inquiries effectively, have the right people available to answer questions, and stay on the message. This will be another great training session on how to prepare for a crisis and what tools to use to make the communication plan most effective!The “Crisis Communications: Lessons from the Trenches” training session will take place at Holiday Inn Melbourne Viera.

Presenter: Elliot Cohen
Elliot Cohen is one of the most experienced media relations/PR pros in the state of Florida. He is currently in charge of Media Relations and Crisis Management at Health First, the Space Coast’s largest health care provider. Elliot specializes in marketing, public relations and issue management services. He provides executive media coaching and is expert at leveraging earned media to achieve client’s reputational and financial goals. Mr. Cohen is a frequent industry lecturer on earned media and crisis management at conferences and corporate events. His plan development includes detailed situation analysis; development of strategic, sector and opportunity-driven goals/objectives; development of detailed public relations, communication, external affairs and marketing tactics in support of approved strategies.

From hospital shootings to the international media crush surrounding the death of Anna Nicole Smith, to natural disasters, your organization’s reputation and future can hang in the balance in the blink of an eye.

Do you issue a printed statement or hold a news conference? Who should make your statement and where? Every crisis is different. What worked once may be devastating to your organization if repeated again!

Learn what questions you should ask, who should be making the decisions, and how to best reduce the damage.

Event Sponsor: the City of Titusville

The City of Titusville

Event details

Thursday, November 17, 2011
Holiday Inn Viera
11:30 a.m. networking
12:00 program
Members: $20, non-members $25
Lunch provided
RSVP NOW or no later than November 15 – click on this link to register

See you there!

Driven! Marketing Strategies — Wed, 19 Oct 2011 18:46:41 +0000

Media Training Panel: tips, tools, tricks and advice

Are you the company spokesperson? Or, are you responsible for training your company spokespersons? Whether you are a spokesperson or training your client/executive to work with the media this panel discussion is for you!

Panelists

Dick Baumbach, Baumbach & Fisher, and founder of the Space Coast FPRA Chapter: role of the PR practitioner, advice on media training, lessons learned
Greg Pallone, Bureau Chief, Central Florida News 13: role of broadcast media, cast studies including the good bad, and the ugly
John Kelly, Local Editor, Florida Today: integrated media, how our media world is changing and what practitioners need to be aware of and prepared for.

Event details

Tuesday, October 25, 2011

Holiday Inn Viera
11:30 a.m. networking
12:00 program
Members: $20, non-members $25
Meal includes:
- Classic Caesar Salad
- Choice of main dish (se registration link)
- Chocolate Cake Dessert
- Register now

See you there!

Media Training Panel: tips, tools, tricks and advice

Julie Arnold — Tue, 18 Oct 2011 01:57:08 +0000

Media Training Panel: tips, tools, tricks and advice

Panelists

Dick Baumbach, Baumbach & Fisher, and founder of the Space Coast FPRA Chapter: role of the PR practitioner, advice on media training, lessons learned

Greg Pallone, Bureau Chief, Central Florida News 13: role of broadcast media, cast studies including the good bad and the ugly

John Kelly, Local Editor, Florida Today: integrated media, how our media world is changing and what practitioners need to be aware of and prepared for

Event details

Tuesday, October 25, 2011
Holiday Inn Viera
11:30 a.m. networking
12:00 program
Members: $20, non-members $25
Meal includes:
- Classic Caesar Salad
- Choice of main dish including:
  - Caribbean Style Roast Pork Loin
  - Baked Crab Stuffed Tilapia
  - Vegetarian, Chef’s Choice
  - Dessert: Chocolate Cake

Click here to RSVP, please include your meal choice.