Space Coast FPRA

The Role of Public Relations in Philanthropy

Julie Arnold — Thu, 16 May 2013 21:09:45 +0000

The Space Coast Chapter of the FPRA’s breakfast featured speaker on May 16 was Rosalind Weiss, Marketing and Development Administrator at Brevard Achievement Center in Rockledge. She spoke to attendees about the role that Public Relations plays in philanthropy and fundraising. Rosalind is also a member of the Association for Professional Fundraising.

Here is a link to her presentation: FPRA Presentation 051613

If you are interested in learning more about the Brevard Achievement Center, visit the website at: http://www.bacbrevard.com/

If you are interested in learning more about the Association of Fundraising Professionals, visit the website at: http://afpspacecoast.afpnet.org

The Role of Public Relations in Philathropy

Julie Arnold — Sun, 12 May 2013 18:01:33 +0000

Join us for breakfast at our next professional development seminar this Thursday, May 16. Our featured speaker will be Rosalind Weiss, Marketing and Development Administrator at Brevard Achievement Center in Rockledge. She will speak to us about the role that Public Relations plays in philathropy and fundraising.

In addition to her work with Brevard Achievement Center, Rosalind also serves as the President of the Space Coast Chapter of the Association of Fundraising Professionals. At BAC, she is in charge of all communications, marketing, advertising and fund raising for the agency. Prior to joining BAC, she worked for Florida Tech for seven years as Director of Annual Giving and in the Corporate Communications department at Delta Air Lines in Atlanta for six years.

Date: Thursday, May 16
Cost: $20 FPRA members, $25 non-members, $15 students
Time: 7:30 a.m. registration and networking, 8 a.m.-9 a.m. program
Breakfast Choices (included): Open-Faced Croissant: Generously filled with scrambled eggs, cheddar cheese & ham, served with fresh seasonal fruit cup OR Four-Cheese Quiche
Location: Holiday Inn Viera Conference Center, 8298 N Wickham Road, Melbourne, FL 32940

Please RSVP to Julie Arnold at Julie@look-marketing with your name and meal choice. We accept payment via PayPal, please click on the correct pricing structure above to be directed to our PayPal system. We still accept cash or checks at the door. No shows will be invoiced, please cancel 24 hours in advance of attendance.

2013 FPRA Annual Conference: 75 Years of Multifaceted Strategies

Julie Arnold — Wed, 08 May 2013 22:28:43 +0000

This year’s Annual Conference will celebrate 75 Years of Multifaceted Strategies and provide four days of exemplary professional development and networking for practitioners across the state. Leaders from major corporations, agencies and nonprofits will take to the stage to inspire, motivate and help us to do our jobs even better! The conference is scheduled for August 4-7, 2013.

This year our conference host property is the award-winning Renaissance Vinoy Resort and Golf Club. This St. Petersburg, Florida luxury hotel is a gem on the downtown waterfront and blends historic charm with modern amenities. Click here to make reservations at the conference hotel.

Conference Snapshot!

7 General Sessions
18 Breakout Sessions
25 Total Presentations!
Meals Included, 7 in All!  All Meals Included, Except Monday Night’s Dinner

This year’s lineup of speakers includes global communicators who have worked for some of the world’s biggest brands including Nike, AAA, NASCAR, AARP, Xerox, AT&T, SPANX and Walt Disney Entertainment.

Topics include:

Becoming a Champion Brand
Advocacy and Public Relations
How to Impress in 15 Seconds or Less
Crisis Communications
Leadership Development
Measuring Effectiveness
Integrated Marketing Communications
Overcoming Challenges with Vision, Mindset and Grit
Optimizing Your Digital Communications in a Mobile World
Handling Challenging Media Situations
Generational Communications
Effective Storytelling

Registration is open for the conference. Click here for the registration form.

Click here to download the conference flyer.

Conference on a budget? Here are some great tips…

FLORIDA’S MOST PRESTIGIOUS PUBLIC RELATIONS AWARDS PROGRAM CALL FOR ENTRIES

Julie Arnold — Tue, 30 Apr 2013 19:45:40 +0000

The Florida Public Relations Association (FPRA) is calling for entries for its 56^th annual Golden Image Awards competition. The Golden Image Awards is conducted annually by FPRA to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in our state.

The Golden Image Awards has become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. The awards competition consists of four divisions of categories: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual/ Online Tools of Public Relations and Student Projects in Public Relations. To qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution and evaluation of results.

The deadline to enter this year’s Golden Image Awards competition is 5 p.m. on Friday, May 17, 2013. For more information, or to download a Golden Image Awards entry form, click HERE.

The Golden Image awards are presented at FPRA’s Annual Conference to be held this year on August 6 at the Vinnoy Renaissance, St. Petersburg. More information on the conference, including registration information, is included on the Association’s website.

Eau Gallie Arts District Main Street is Hiring an Executive Director!

amdeluccia — Mon, 22 Apr 2013 13:02:34 +0000

Eau Gallie Arts District Main Street is a 501(c)3 nonprofit organization dedicated to promoting the arts, historic preservation and the economic revitalization of the old Eau Gallie downtown section of Melbourne, Florida. As the organization’s only staff person, the Executive Director works with a volunteer Board of Directors and committees to implement the national Main Street four-point model for community revitalization and the Board’s annual work plan.

Primary duties:

Manage and coordinate the day-to-day operations of EGAD Main Street.
Coordinate the activity of EGADMS committees, ensuring that communication between committees is well established; assist and guide committees with implementation of work plans.
Raise brand awareness of the organization by maintaining a timely and effective system of communications, including production and dissemination of a periodic newsletter, website updates, news releases, presentations and social media.
Assist in planning and coordinating EGADMS projects, special events, fundraising initiatives, volunteer management and recruiting.
Provide administrative support for managing the EGADMS board to include preparation of meeting materials, scheduling, communications, documentation and an annual work plan.
Manage administrative aspects of the EGADMS program, including purchasing, record keeping; assist in budget development, and preparing all reports required by the state Main Street program and by the National Trust Main Street Center.
Develop, in conjunction with the EGADMS board, strategies for downtown economic development through historic preservation utilizing the community’s human and economic resources. Become familiar with all persons and groups directly or indirectly involved in the downtown commercial district (stakeholders).
Represent the organization in the community and develop strong, positive working relationships with area merchants, property owners, residents and state and local public officials.
Provide assistance in coordinating joint promotional events with downtown merchants, such as seasonal festivals, sidewalk sales, etc., with the goal of improving the quality and excitement of events to attract people downtown.

Compensation: Salary in the Mid-30s; paid time off after 90 days; no health benefits at this time.

Required Education & Skills

College degree preferred; at least four years of sophisticated administrative experience, preferably in a nonprofit; excellent written and verbal communications skills; proficiency with Microsoft Office Suite software; ability to establish strong working relationships; experience analyzing and interpreting data, policies and procedures; ability to exercise tact and diplomacy when dealing with vendors, property and business owners and the general public

E-mail cover letter and resume by April 27 to info@eaugalliearts.com.

A more detailed job description will be provided to applicants chosen for interview.

Space Coast FPRA: Media Summit at Port Canaveral, April 25

amdeluccia — Wed, 20 Mar 2013 15:42:00 +0000

Space Coast Florida Public Relations Association (FPRA) will be holding their annual Media Summit (formerly Media Roundtable) on Thursday, April 25 at the Canaveral Port Authority Maritime Center at Port Canaveral.

The Media Summit allows the public the opportunity to meet and engage with Brevard County’s top media representatives. This event includes presentations by multiple media representatives and offers attendees the opportunity to engage, ask questions and learn about the local media outlets. This year there is a lunch presentation in addition to the media program. Attendees have a choice of attending the entire day or just the morning or lunch sessions. The lunch session features speakers from NASA –Kennedy Space Center, Walt Disney World – Orlando, sharing case studies of communications and public relations success.

Committed media representative include: Florida Today, Central Florida News 13, the Associated Press, CBS News Radio, WMMB, Brevard Business News, Al Dia Today, Viera Voice, and more.

Event details:

Date: Thursday, April 25
Time: 8:30 a.m. Registration, 9:00 a.m. Media Summit

11:30 a.m. Lunch Break, 12:00 p.m. Featured Speakers

Breakfast & Lunch: Provided by Port Canaveral
Location: Canaveral Port Authority Maritime Center, 445 Challenger Road, Suite 301, Cape Canaveral, FL 32920

Tickets are $40 for FPRA members, $45 for non-members and $35 for non-profit/students for the full day. Participants can also attend either session separately for $20 for FPRA members, $25 for non-members and $15 for non- profit/students for the morning or lunch session separately. The event includes continental breakfast and lunch. For more information, or to RSVP, email Angelica@tntcommgroup.com.

Sea-Doo: A Case Study in Social Media Integration

Julie Arnold — Tue, 26 Feb 2013 21:30:39 +0000

During the summer of 2012, Sea-Doo launched a national integrated social media contest strategically designed to encourage consumer interaction with the brand. The contest was fully integrated to include key customer touch points in the brand purchase funnel, integrated both offline and online communication outreach and showcased the Sea-Doo brand through the consumer’s eyes. The contest was a resounding success and surpassed all outlined goals.

Julie Arnold, PR/Social Media Director of Look Marketing and online brand manager for BRP’s Sea-Doo brand, will share a case study related to this contest and provide tips and tricks for sustained social media brand engagement.

About Julie:

Arnold is a 21-year PR/Marketing Communications veteran who is the current social media and PR brand manager for Sea-Doo watercraft, one of BRP’s brands. Arnold has worked with many industries including space industry, the United States Marine Corps and more. She is the current Space Coast FPRA chapter President.

Date: Thursday, March 14
Cost: $20 FPRA members,$25 non-members, $15 students
Time: 11:30 a.m. registration and networking, 12p.m.-1p.m. program
Lunch: Lunch will be provided from Panera Bread. An assortment of soups, salads, sandwiches and desserts will be available.
Location: One Senior Place, The Red Room, 8085 Spyglass Hill Road, Viera, FL 32940

Please RSVP to Angelica DeLuccia at Angelica@tntcommgroup.com.   Payments now accepted via PayPal! Click on the appropriate fee to be directed to PayPay for online payment option.  ** There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal. We still accept cash or check at the door. Cancellations made less than three days in advance of the event date will not be refunded. No shows will be invoiced.

B.Y.O.L.: Space Coast FPRA Webinar Feed: Jim Joseph, PR Is a Contact Sport

Julie Arnold — Fri, 15 Feb 2013 19:53:10 +0000

Join us for our next B.Y.O.L. (Bring Your Own Lunch) Webinar Series. The next webinar “PR is a Contact Sport” is all about PR and the brand experience. An incredible brand experience is what turns ordinary products into beloved brands. Public relations and social media are taking an increasingly important role in shaping that brand experience. Learn how PR is shaping perceptions and building loyalty for brands.

Joseph serves as the President of Cohn & Wolfe North America, the agency’s largest region. With more than 25 years of integrated marketing, public relations and branding experience, Joseph has created seamless brand experiences for clients such as Kellogg’s, Kraft, Ikea, Cadillac, Tylenol, Johnson & Johnson, Clean & Clear, American Express and WalMart.

Known for his expertise in brand and integrated marketing, Joseph’s first book – The Experience Effect – delivered a critically acclaimed, straightforward volume of marketing advice that showed big business how to build the ultimate brand experience.

Details:

Date: February 19, 2013 | 11:30 a.m. to 12:30 p.m. EST

Location: Brevard Family Partnership Board Room, 2301 W. Eau Gallie Blvd., Suite 104, Melbourne FL, 32935 (We will be providing a live feed)

Cost: $5 for Members (Savings of $20) | $10 for Nonmembers

RSVP: Please RSVP to Angelica@tntcommgroup.com

* In order to keep the cost of this down, we ask that you bring a brown bag lunch. Lunch will not be provided.

February Program: The Power of Positive Influence: Secrets of Successfully Managing Internal and External Clients

amdeluccia — Mon, 11 Feb 2013 08:00:44 +0000

The ability to communicate effectively is essential for people who are responsible for influencing decision-makers, peers, and internal and external clients. During this program, Tom Fulmer, Sales & Management Communications Expert of Thomas Fulmer Company, Inc., will give a highly interactive presentation, where the audience will gain a new understanding of how to use your words, tone and body language to build better relationships in the workplace and become more influential with those with whom you interact. The audience will also learn to better observe the behaviors of others, which will help you improve your ability to connect with people effectively in both routine and challenging situations.Program Objectives:
1. Improve participants ability to effectively deal with people , especially those who are perceived as difficult
2. Learn ways to handle challenging situations with poise and diplomacy
3. Improve your ability to “Tell the story right”
4. Identify your primary communication style and develop a plan to improve communication with your team
5. Learn to use power phrases to motivate people and inspire action

How Will You Benefit: Participants will…
1. Learn to capture your listener’s attention and get your point across—even when they’re resistant, upset, or angry
2. Learn to speak powerfully without becoming aggressive
3. Develop your ability to think quickly on your feet and resolve difficult situations with poise and diplomacy
4. Improve channels of communication with your team, peers, and senior management
5. Discover the secret of projecting an aura of confidence and power

About Thomas:
Thomas Fulmer empowers people to become more confident in themselves and more effective in managing difficult people and situations. As an entrepreneur, consultant, and professional speaker, Thomas has over 18 years experience working with large and small businesses, chambers of commerce, the financial services industry, the real estate industry, restaurants, trade services, and professional organizations.

The experiences of building five companies taught him many lessons, including the wisdom of seeking out experts to accelerate growth and build a stronger business. In 2007, Thomas launched The Thomas Fulmer Company, Inc, a company whose focus is dramatically accelerating the growth of its clients. As CEO of Thomas Fulmer Company, Inc., Thomas focuses on helping business people to increase sales, maximize productivity, and improve relationships with clients and staff by empowering them to communicate more effectively. His specialties include sales training, conflict resolution strategies, negotiation strategies, and implementation of systems and processes that help businesses excel. Thomas Fulmer is a Certified Human Behavior Consultant who speaks around the country on the topic of effective communication, influence, and persuasion.

Date: Thursday, February 14
Cost: $20 FPRA members, $25 non-members, $15 students
Time: 11:30 a.m. registration and networking, 12p.m.-1p.m. program
Lunch: Lunch will be provided from Panera Bread. An assortment of soups, salads, sandwiches and desserts will be available.
Location: One Senior Place, The Red Room, 8085 Spyglass Hill Road, Viera, FL 32940

Please RSVP to Angelica DeLuccia at Angelica@tntcommgroup.com.

Payments now accepted via PayPal! Click on the appropriate fee to be directed to PayPay for online payment option.
** There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal. We still accept cash or check at the door.
Cancellations made less than three days in advance of the event date will not be refunded. No shows will be invoiced.

Job Opening: Marketing Communications Manager, Space Florida

amdeluccia — Tue, 05 Feb 2013 20:56:22 +0000

Position Description

Space Florida is seeking a Marketing Communications Manager that manages marketing efforts for Space

Florida and is responsible for maintaining Space Florida’s overall image.

Responsibilities

Develop, maintain, and implement a strategic marketing campaign for Space Florida
Conduct strategic global, national and local marketing research including identification of target customers
Develop a value proposition for conducting aerospace business in the State of Florida and for specific geographic areas of Florida
Strengthen Space Florida’s brand and public perception
Responsible for overall public relations and communications for Space Florida
Pursue coverage in a variety of publications and media outlets which may include op-eds, press releases, articles, advertising
Develop and implement social media strategy
Develop presentation(s) and promotional video(s) to make compelling cases for business development and speaking engagements
Recommend events for staff to attend based on strategic marketing goals
Create and lead events for Space Florida to aid in company recruitment, competitions, or to announce successes
Develop reports on customer satisfaction and Space Florida annual deliverables
Responsible to maintain a press list and maintain good relationships with media

Minimum Qualifications

Bachelor’s Degree in Marketing or similar discipline.
5 years’ experience in marketing for the aerospace industry preferred.
Strong communication and interpersonal skills.
Proficiency in Prezi and graphic design.

Space Florida offers a comprehensive benefits package including medical/dental and retirement savings plans.

How to Apply

Please email your resume to rrosa@spaceflorida.gov with “MARKETING COMMUNICATIONS MANAGER” in the
subject line by February 28, 2013.

About Space Florida

Space Florida was created to strengthen Florida’s position as the global leader in aerospace research, investment,
exploration and commerce. As Florida’s aerospace development organization and spaceport authority, we are
committed to attracting and expanding the next generation of space industry businesses. Space Florida is an Equal
Opportunity Employer.