Space Coast FPRA

Foundational Elements of Social Media: Content

Julie Arnold — Thu, 24 May 2012 13:18:14 +0000

They say content is king, is it a cliche or the truth? Learn how a comprehensive content publishing strategy fuels successful social media effort for some of the world’s largest brands. Smart content helps drive conversation, engagement, search and discovery. We’ll review how the Six P’s of Content: Planning, Production, Publishing, Promotion, Participation and Performance – can apply to any organization.

Our featured speaker is Josh Hallett, Senior Vice President, with Voce Connect at Voce Communications, a Porter Novelli company. Josh oversees the social media consulting division of the company and works with brands such as Disney Parks, Sony Computer Entertainment America, Sony Computer Entertainment Europe, NetApp, eBay and a number of other global B2B and B2C firms.For more than seventeen years, Josh has been working with emerging internet communication technologies and works closely with public relations practitioners and corporate communicators to integrate these tools into an organization’s public and media relations strategies.Event details:

Date: Thursday, June 28
Time: 8:30 Networking, 9:00 program
Location: Holiday Inn Viera
Includes full plated breakfast

Cost: $20 per person member, $25 non-member, $15 per student

Payments now accepted via PayPal! We also still accept cash or check at the door.

Click on the appropriate fee to be directed to PayPay for online payment option. There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal.

Please RSVP to Julie Arnold at Julie@Look-Marketing.com

Space Coast Chapter Enjoys Visiting KSC Press Site

Julie Arnold — Wed, 23 May 2012 16:02:58 +0000

We enjoyed an excellent presentation from Lisa Malone at the NASA Press Site and had a special treat of being able to pose for a photo with Shuttle Endeavour who will be on her way to her final home soon!

The PR angle on NASA’s final Space Shuttle misson, what’s next

Julie Arnold — Mon, 07 May 2012 18:40:52 +0000

Event includes a tour of the NASA KSC Press Site

Visit the NASA Kennedy Space Center’s infamous Launch Complex 39 Press Site, adjacent to the Vehicle Assembly Building, and learn how NASA handled record numbers of news media, television, web, social media, and events and for the final flights of the Space Shuttle.

Join us for an on-site meeting with Lisa Malone, APR, CPRC, director of public affairs for NASA, Kennedy Space Center. Lisa will discuss the news and events leading up to the end of the space shuttle program and what is next for the agency.

Lisa Malone serves as the Director of Public Affairs at NASA’s John F. Kennedy Space Center. With more than 25 years experience in Public Affairs, she is responsible for overseeing news media, television, web, social media, exhibits, and internal communications. She leads a diverse NASA and contractor team, which is tasked to disseminate information about NASA and Kennedy Space Center’s programs. Her responsibilities include managing media activities surrounding Expendable Launch Vehicle launches, flight hardware showings, and other high profile events.

Details:

Date: Thursday, May 17
Time: 9-11 a.m.

Badging: Participants will be required to obtain a badge from the Kennedy Space Center security department. Participants are to complete badging and meet at the KSC badging center at 9:00 a.m. to caravan to the NASA KSC Press Site.

All participants must pre-register for accreditation to access KSC. We will email badging and directions to all event registrants.

Cost: $20 per person members, $25 non-member, $15 per student

Cost includes a continental breakfast and beverages while at the press site.

Payments now accepted via PayPal! We also still accept cash or check at the door.

Follow these links to pay with your credit card:

Member">Member

">Non-Member

Student" target="_blank">Student

Please RSVP to Julie Arnold at Julie@Look-Marketing.com

FLORIDA’S MOST PRESTIGIOUS PUBLIC RELATIONS AWARDS PROGRAM CALL FOR ENTRIES

Julie Arnold — Mon, 30 Apr 2012 19:45:40 +0000

The Florida Public Relations Association (FPRA) is calling for entries for its 55^th annual Golden Image Awards competition. The Golden Image Awards is conducted annually by FPRA to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in our state.

The Golden Image Awards has become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. The awards competition consists of four divisions of categories: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual/ Online Tools of Public Relations and Student Projects in Public Relations. To qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution and evaluation of results. The Central Pennsylvania Chapter of the Public Relations Society of America will judge this year’s entries.

The deadline to enter this year’s Golden Image Awards competition is 5 p.m. on Friday, May 18, 2012. For more information, or to download a Golden Image Awards entry form, click HERE.

The Golden Image awards are presented at FPRA’s Annual Conference to be held this year on August 5-8 at the Renaissance World Golf Village Resort in historic St. Augustine. More information on the conference, including registration information, is included on the Association’s website.

Looking for a job? WQCS could be looking for you!

Julie Arnold — Thu, 26 Apr 2012 16:33:00 +0000

WQCS Public Radio is looking for a sales person who believes that the art of the relationship matters more than the art of the deal; who gets excited by discussing the quality of the audience, rather than living by the latest rating numbers; and who is passionate about the community service mission of public radio.

WQCS needs a creative professional who is comfortable closing agreements with business and non-profit industry leaders. We’re looking for someone with a proven track record of meeting and exceeding sales goals. A broadcast sales background is beneficial, but you could also come from other sales fields, such as public relations, marketing, or non-profit development.

Requirements include Bachelor’s degree or equivalent plus three or more years of successful experience in goal-oriented sales. Base salary plus sales bonus. You can read the complete job description and fill out an official application at www.irsc.edu/humanresources.

Indian River State College does not discriminate on the basis of race, gender, color, national and ethnic origin, religion, age, disability, sexual orientation, marital status, veteran status, or genetic information. The detailed statement regarding our institutional commitment to non-discrimination, along with equity and compliance officers may be found on the IRSC website. EEO/ADEA/ADA/GINA/VP/DFWP

FPRA Annual Conference: A Treasure Trove of PR Strategies & Tactics

Julie Arnold — Wed, 25 Apr 2012 18:58:56 +0000

Make your plans now to attend the 74th annual FPRA conference, scheduled for August 5-8 at the Renaissance World Golf Village Resort in St. Augustine, Fla. The annual conference is the best professional development value around, featuring eight dynamic general sessions and 16 stimulating breakout sessions. Most of the meals are included in the conference registration fee of less than $600.

In addition, the special hotel rate secured for attendees is available for three days prior and three days after conference. The conference features an excellent line up of speakers, as well as opportunities to network with the finest PR people in the state of Florida!

Looking for the conference agenda? Click HERE

Download the conference flyer. Click HERE

Reserve your room at the Renaissance World Village Golf Resort NOW….the conference rate is only $139 per room and the rooms will sell out! Click HERE to be directed to the hotel website to make your reservations.

2012 FPRA Media Summit

Julie Arnold — Wed, 18 Apr 2012 19:10:52 +0000

The 2012 FPRA Space Coast Media Summit was a success and was enjoyed by all–media, pr reps and the public.

The esteemed group of panelists shared their insights, knowledge and were available for questions and personal introductions.

Florida Today was on hand to cover the event, the event photos can be found by clicking here.

The Community Panel included Rebecca Wood, Editor, Space Coast Business; Javier Molinares, Publisher, Al Dia Today; Suzy Fleming-Leonard, Custom Content Editor, Florida Today; and Jill Gaines, Publisher Viera Voice.

The Broadcast/Mulitmedia panel included: Greg Pallone, Bureau Chief, Central Florida News 13; Ed Pierce, Editor, Spacecoastdaily.com; and Ryan Seloff, Editor, Destination Brevard.com

Chapter President Tina Lange (Right) and President Elect, Julie Arnold (Left) enjoyed the event.

AAF Space Coast presents Content Marketing with Casey Koppenhoefer

Julie Arnold — Tue, 17 Apr 2012 13:12:32 +0000

Content Marketing with Casey Koppenhoefer

Digital Strategy Manager,evok advertising

Casey’s regional, national and international experience as an Interactive Strategist has covered all aspects of the digital arena from working with IT, creative and analytics to the launch and management of projects including PPC, SEO, Mobile, Affiliate and Social Media.

Join the AAF as this seasoned digital strategist discusses:

3 Stages of Social Media ROI Cycle
Content Marketing
The 3 E’s of Content Development
15 Step Social Media Marketing Plan

The event is today, Wed., April 18. For more information visit the Space Coast AAF website.

2012 Media Summit

Julie Arnold — Sun, 01 Apr 2012 16:29:28 +0000

The Space Coast Chapter’s annual Media Summit (formerly Media Roundtable) is scheduled for THURSDAY, APRIL 12, 2012.

Plan to join us to meet and mingle with Brevard County’s top media representatives. This event includes presentations by multiple media representatives and offers attendees the opportunity to engage, ask questions and learn about the local media outlets.

Additional details:

Time: 8:30 a.m. networking/registration, 9:00-11:30 a.m. program

Location: Holiday Inn Viera

Cost: $40 non members, $35 members, $30 students

Includes: continental breakfast, snacks and drinks

RSVP to Julie Arnold at Julie@Look-Marketing.com.

We are working on our list of media representatives and will be adding to the list up until the event date!
Below is a sampling of confirmed media:

Adam Lowenstein, Business Editor, Florida Today
Adrienne Roth, Editor, Brevard Business News
Dan Billow, News Reporter, NBC, WESH 2
Greg Pallone, Bureau Chief, Central Florida News 13
Marcia Dunn, Correspondent, Associated Press
Javier Molanares, Publisher, Al Dia Today
Jill Gaines, Publisher, Viera Voice
Peter King, Correspondent, CBS News Radio
Rebecca Wood, Editor, Space Coast Business
Scott Powers, Reporter, Orlando Sentinel
Suzy Fleming-Leonard, Custom Content Editor (Spaces, Moms, Style), Florida Today

Looking for a new job? CASIS may be looking for you!

Julie Arnold — Tue, 27 Mar 2012 19:39:14 +0000

CASIS Job Announcement

The Center for the Advancement of Science in Space (CASIS) is seeking a Communications Assistant.The communicator will need to have relevant experience in determining the requirements of diverse audiences and developing communications that deliver targeted messages in an effective manner. He or she should have superior project management skills that include a proven ability to establish priorities, meet tight deadlines and manage a multi-faceted internal review process. This communicator will demonstrate meticulous attention to detail and the ability to build and maintain strong, constructive working relationships with a wide range of colleagues and business partners.Position Summary:

Writing, editing and publishing a broad range of news stories targeted primarily to employees that help inform and educate about company strategies, initiatives and developments
Regular internal event and possible trade show/public event planning
Writing corporate news stories for CASIS intranet and internal newsletters
The successful candidate may also assist the Communications Team in the development, writing, editing, and distribution of communications such as news releases and other public-facing materials
Respond to stakeholder requests for information
With CASIS being a start-up organization, the Internal Communications Manager will also directly assist Director of Communications in day-to-day communications activities
Support other communications activities as required

Principal Accountabilities:
The communicator will need to have relevant experience in determining the requirements of diverse audiences and developing communications that deliver targeted messages in an effective manner. He or she should have superior project management skills that include a proven ability to establish priorities, meet tight deadlines and manage a multi-faceted internal review process. This communicator will demonstrate meticulous attention to detail and the ability to build and maintain strong, constructive working relationships with a wide range of colleagues and business partners.A working knowledge of the aerospace business is a plus.This high-visibility position, based at the Kennedy Space Center, FL., involves a heavy workload, multiple tasks as assigned by the Director of Communications, constant coordination and occasional travel. There is potential for early morning or evening/weekend work as well.Skills:
Strong Verbal and Personal Communication Skills
Accuracy and Attention to Details
Organization and Prioritization Skills
Proficient in MS OfficeEducation and Experience:

4 year degree in Communications or related field
5 – 7 years experience in Corporate Communications setting or similar

Competitive salary/benefits, commensurate with experience. If you fit these qualifications, email a cover letter and resume to Melody Kuehner at mkuehner@iss-casis.org.