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Crisis Communications Training Event

Driven! Marketing Strategies — Wed, 26 Oct 2011 12:51:56 +0000

Crisis Communications Training

Be sure to register now. See you on November 17!

When crisis happens the pressure is on Public Relations professionals to handle media inquiries effectively, have the right people available to answer questions, and stay on the message. This will be another great training session on how to prepare for a crisis and what tools to use to make the communication plan most effective!The “Crisis Communications: Lessons from the Trenches” training session will take place at Holiday Inn Melbourne Viera.

Presenter: Elliot Cohen
Elliot Cohen is one of the most experienced media relations/PR pros in the state of Florida. He is currently in charge of Media Relations and Crisis Management at Health First, the Space Coast’s largest health care provider. Elliot specializes in marketing, public relations and issue management services. He provides executive media coaching and is expert at leveraging earned media to achieve client’s reputational and financial goals. Mr. Cohen is a frequent industry lecturer on earned media and crisis management at conferences and corporate events. His plan development includes detailed situation analysis; development of strategic, sector and opportunity-driven goals/objectives; development of detailed public relations, communication, external affairs and marketing tactics in support of approved strategies.

From hospital shootings to the international media crush surrounding the death of Anna Nicole Smith, to natural disasters, your organization’s reputation and future can hang in the balance in the blink of an eye.

Do you issue a printed statement or hold a news conference? Who should make your statement and where? Every crisis is different. What worked once may be devastating to your organization if repeated again!

Learn what questions you should ask, who should be making the decisions, and how to best reduce the damage.

Event Sponsor: the City of Titusville

The City of Titusville

Event details

Thursday, November 17, 2011
Holiday Inn Viera
11:30 a.m. networking
12:00 program
Members: $20, non-members $25
Lunch provided
RSVP NOW or no later than November 15 – click on this link to register

See you there!

Driven! Marketing Strategies — Wed, 19 Oct 2011 18:46:41 +0000

Media Training Panel: tips, tools, tricks and advice

Are you the company spokesperson? Or, are you responsible for training your company spokespersons? Whether you are a spokesperson or training your client/executive to work with the media this panel discussion is for you!

Panelists

Dick Baumbach, Baumbach & Fisher, and founder of the Space Coast FPRA Chapter: role of the PR practitioner, advice on media training, lessons learned
Greg Pallone, Bureau Chief, Central Florida News 13: role of broadcast media, cast studies including the good bad, and the ugly
John Kelly, Local Editor, Florida Today: integrated media, how our media world is changing and what practitioners need to be aware of and prepared for.

Event details

Tuesday, October 25, 2011

Holiday Inn Viera
11:30 a.m. networking
12:00 program
Members: $20, non-members $25
Meal includes:
- Classic Caesar Salad
- Choice of main dish (se registration link)
- Chocolate Cake Dessert
- Register now

See you there!

Driven! Marketing Strategies — Mon, 10 Oct 2011 18:57:52 +0000

Team,

Just a quick note to let you know the FPRA Training event for this Thursday is being rescheduled for October 25. For some reason we were not able to get a lot of people to sign up for this training event, so we are currently regrouping to provide you with a good training session on the same topic, but in a bit of a different format. Pricing and length of the event will change.

Stay tuned for updates! But for now, please plan to join us on Oct. 25^th at Holiday Inn Melbourne Viera: 11:30am – networking, 12 noon program.

2011 FPRA State Conference–The Evolution of Public Relations

Julie Arnold — Thu, 11 Aug 2011 18:32:05 +0000

The 2011 FPRA State Conference concluded yesterday and was the highlight conference of the year for the attendees. The Space Coast Chapter had an excellent showing and had numerous opportunities to network as well as excellent professional development opportunities. FPRA blogged live from the event, so if you missed the excitement, you can read all about it in their blog. The Chapter received an Award of Excellence for excelling in fundraising during the 2010-2011 year. Congratulations!

The Golden Image Awards Gala. From left to right: Amber Philman , Suzanne Sparling, Tina Lange, Aliona Groh, Susan Senechek, Geo Ropert, Katherine Sonn, Julie Arnold, Linda Herridge, Denise Beasley and Jessica Rye.

Jessica Rye and Amber Philman

Katherine Sonn holding the Chapter Award for Excellence in Fundraising and Linda Herridge holding her certificate of appreciation for service on the State Board as VP of Research and Planning.

Tina Lange and Katherine Sonn with the Chapter Award for Excellence in Fundraising

The Space Coast Chapter with the Chapter Award for Excellence in Fundraising. From left to right: Amber Philman , Aliona Groh, Julie Arnold, Tina Lange, Katherine Sonn, Geo Ropert, Linda Herridge, Susan Senecheck, Lisa Malone and Shanti Brasington.

Space Coast FPRA Social Media Roundtable

Julie Arnold — Mon, 23 May 2011 20:44:10 +0000

Join us for a Social Media Roundtable featuring a panel of local social media experts. The panel features speakers from the space industry, agencies, media and small business. The local experts are seasoned in social media and work daily to support businesses or clients businesses in social media. They will present case studies, strategic guidance, and offer tips and tricks on how to use social media.

Panelists include:

Julie Arnold, Griffin Communications Group
Ray Bush, GetSocial Brevard
Mara Bellaby, Florida Today
Tina Lange, Space Florida

Event Details

Tuesday, May 31, 2011
FPRA Members $20, Non Members: $25
Izzy’s Bistro, Cape Canaveral
11:30 a.m. networking
12:00 p.m. lunch program with a choice of the following menu choices: Bistro Goat Cheese salad: Mixed field greens, Golden Brown Goat Cheese, Fresh Fruit, Toasted Pine Nuts with Raspberry Vinaigrette; Chicken Vin Blanc: Herb Crusted, Shallots, Garlic and Cherry Tomatoes with a Champagne Cream Sauce, Mahi Veracruz : Char-Grilled, Roasted Tomatoes, Peppers, Olives, Onions, Capers, Cilantro and Lime

RSVP to Carey Beam via email at Carey.Beam@Craigtechinc.com with meal choice by Friday, May 27, 2011

Welcome to our new member Juliet Fletcher

Julie Arnold — Wed, 27 Apr 2011 19:04:38 +0000

The Space Coast Chapter of FPRA would like to welcome our new member Juliet Fletcher Director of Resource Development for the Early Learning Coalition.

When did you join ELC: August, 2010
Education/Background: BA, English and MPA, both from FSU, plus a nearly complete Master of Appalachian Studies from Appalachian University in Boone, NC. Almost 30 years in PR, marketing, fundraising, grant writing, and nonprofit management, including arts, education, and conservation organizations.
Why you joined the FPRA: To personally connect with other professionals and to build relationships to further the mission of my organization
What is the most challenging part of your job: Managing people and mastering the new media
What is the most enjoyable part of your job: Building relationships and knowing I am making a difference in the quality of life in my community
What are your hobbies/interests: Cycling, running, swimming, gardening, traveling
Family Info: Two children: 19 year old son and 17 year old daughter

Major Rebranding Efforts and the Role of Research

Julie Arnold — Tue, 08 Feb 2011 08:00:54 +0000

Join us for our February professional development seminar “Major Rebranding Efforts and the Role of Research.”

Jim Burke, VP Corporate Communications, Harris Corp. will discuss the critical role that research plays when planning to rebrand your company. Harris Corp. recently initiated a competitive communications review and customer survey/audit that provided critical information that has helped develop company-wide messaging/brand content and will drive future communications.

As vice president of Corporate Communications for Harris Corporation, Burke is responsible for developing and implementing the company’s brand, messaging, media relations, Internet, annual report, senior management communications and various other communications initiatives. He has been with Harris since 2006. He formerly was vice president of communications for AuthenTec (NASDAQ: AUTH), a global biometrics company. Prior to joining AuthentTec, he was senior vice president of Edelman PR Worldwide’s southeast technology practice, director of media relations for Harris Corporation, and communications specialist with IBM.

Location: Harris Customer Briefing Center, Melbourne
Date: Tuesday, Feb. 15, 2011
Registration/Networking 11:30 a.m. – 12:00 p.m.
Lunch is included, program 12:00 – 1:00 p.m.
Lunch includes choice of Chicken Picata with Lemon and Capers or Chili Lime Tilapia with Mango Salsa. Meal includes field greens salad, seasonal vegetable, rolls, dessert and assorted beverages.
Harris Customer Briefing Center Tour (optional) 1:00 – 1:30 p.m.
Cost: $20 member, $25 guest

RSVP with meal selection to Carey Beam via e-mail.

Many thanks to the Harris for making this event possible.

FPRA Member Linda Herridge receives NASA Certificate of Appreciation

Julie Arnold — Fri, 21 Jan 2011 20:53:42 +0000

FPRA Members Linda Herridge. Abacus Technology and Lisa Malone, NASA, Kennedy Space Center

FPRA member Linda Herridge recieved the NASA Certificate of Appreciation on Dec. 7, 2010 at the Kennedy Space Center Visitor’s Complex. The award was given “for exceptional dedication and writing support of NASA missions, projects, and research and development and KSC operations.”

Herridge has worked at Kennedy Space Center for nearly 10 years and was nominated for the award by Lisa Malone, APR, CPRC, Director of Public Affairs at KSC. Herridge is currently serving as the State FPRA Executive Committee and as the V.P. Research & Planning.

Congratulations Linda!

FPRA Member Cyndi Hernandez Receives Award from the Florida Coalition for Children

Julie Arnold — Thu, 20 Jan 2011 21:10:26 +0000

Cyndi Hernandez, public relations coordinator for Brevard Family Partnership, the county’s lead child welfare agency, received the Support Staff of the Year Award from the Florida Coalition for Children at its annual conference, held recently in Jacksonville. Hernandez was the first statewide recipient of the new award. The Coalition presented the honor, recognizing her as a “team player who, though she may not have direct contact with the children served, without her contribution the agency’s mission and vision could not be fulfilled.”

“It’s an honor to work with someone who’s as committed to our agency and the children and families we serve,” said Geo Ropert, BFP’s director of communications. “Cyndi’s tireless efforts to promote our mission have raised the community’s awareness of Brevard Family Partnership and the important role we and our community partners play in protecting children and strengthening families.”

With BFP since 2007, Hernandez is responsible for management of the agency’s many special events, coordinating its media campaigns, and executing marketing strategies with staff and agency partners to promote the mission, vision, and goals of the organization. Additionally, Hernandez is secretary of the Brevard Child Abuse Prevention Task Force, as well as secretary of the Space Coast Chapter of the Florida Public Relations Association. She also is a member of the Community Impact Volunteer program at United Way of Brevard, the Parenting Workshop committee through Brevard Public Schools, the Florida Coalition for Children’s Communications Council, and Title I District Advisory Committee.

Congratulations Cyndi!

Crisis Communications & the Big Spill

Julie Arnold — Mon, 01 Nov 2010 14:12:20 +0000

Tracy Yates, United Space Alliance and Bill Salvin, Signal Bridge Communications at the FPRA Professional Development Program "Crisis Communications & the Big Spill

Bill Salvin, President and Founder of Signal Bridge Communications was the speaker at the last FPRA Professional Development program. He spent more than four months on the Deepwater Horizon Response Team for BP and shared his experiences and key learnings with the group.