Space Coast FPRA

Space Coast Florida Public Relations Association (FPRA) will be holding their annual Media Summit (formerly Media Roundtable) on Thursday, April 25 at the Canaveral Port Authority Maritime Center at Port Canaveral.

The Media Summit allows the public the opportunity to meet and engage with Brevard County’s top media representatives. This event includes presentations by multiple media representatives and offers attendees the opportunity to engage, ask questions and learn about the local media outlets. This year there is a lunch presentation in addition to the media  program. Attendees have a choice of attending the entire day or just the morning or lunch sessions. The lunch session features speakers from NASA –Kennedy Space Center, Walt Disney World – Orlando, sharing case studies of communications and public relations success.

Committed media representative include: Florida Today, Central Florida News 13, the Associated Press, CBS News Radio, WMMB, Brevard Business News, Al Dia Today, Viera Voice, and more.

Event details:

• Date:  Thursday, April 25
• Time:  8:30 a.m. Registration, 9:00 a.m. Media Summit

 11:30 a.m. Lunch Break, 12:00 p.m. Featured Speakers

• Breakfast & Lunch: Provided by Port Canaveral
• Location: Canaveral Port Authority Maritime Center, 445 Challenger Road, Suite 301, Cape Canaveral, FL 32920

Tickets are $40 for FPRA members, $45 for non-members and $35 for non-profit/students for the full day.  Participants can also attend either session separately for $20 for FPRA members, $25 for non-members and $15 for non- profit/students for the morning or lunch session separately. The event includes continental breakfast and lunch. For more information, or to RSVP, email Angelica@tntcommgroup.com.

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Position Description

Space Florida is seeking a Marketing Communications Manager that manages marketing efforts for Space

Florida and is responsible for maintaining Space Florida’s overall image.

Responsibilities

• Develop, maintain, and implement a strategic marketing campaign for Space Florida
• Conduct strategic global, national and local marketing research including identification of target customers
• Develop a value proposition for conducting aerospace business in the State of Florida and for specific geographic areas of Florida
• Strengthen Space Florida’s brand and public perception
• Responsible for overall public relations and communications for Space Florida
• Pursue coverage in a variety of publications and media outlets which may include op-eds, press releases, articles, advertising
• Develop and implement social media strategy
• Develop presentation(s) and promotional video(s) to make compelling cases for business development and speaking engagements
• Recommend events for staff to attend based on strategic marketing goals
• Create and lead events for Space Florida to aid in company recruitment, competitions, or to announce successes
• Develop reports on customer satisfaction and Space Florida annual deliverables
• Responsible to maintain a press list and maintain good relationships with media

Minimum Qualifications

• Bachelor’s Degree in Marketing or similar discipline.
• 5 years’ experience in marketing for the aerospace industry preferred.
• Strong communication and interpersonal skills.
• Proficiency in Prezi and graphic design.

Space Florida offers a comprehensive benefits package including medical/dental and retirement savings plans.

How to Apply

Please email your resume to rrosa@spaceflorida.gov with “MARKETING COMMUNICATIONS MANAGER” in the
subject line by February 28, 2013.

About Space Florida

Space Florida was created to strengthen Florida’s position as the global leader in aerospace research, investment,
exploration and commerce. As Florida’s aerospace development organization and spaceport authority, we are
committed to attracting and expanding the next generation of space industry businesses. Space Florida is an Equal
Opportunity Employer.

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You gain knowledge about your client or organization, you develop your strategy, you execute the plan and then what?  Mark Sandler from  SRA Research Group, Inc.  has more than 25 years of experience designing research programs to help determine if public relations and ad campaigns are delivering the right message to the right audience.

Once a public relations campaign is developed and implemented, it should be evaluated to determine how effective the campaign is in meeting the criteria that were set. The results of the evaluation are used both to assess the effectiveness of the effort and to plan future action. During this program, we will discuss what types of goals you can establish for evaluations and the variety of methodologies which can be employed based on the specifics of the campaign.  This will include DIY, traditional research, and social media methodologies.  Finally, we’ll discuss how to answer managements “big” question:  Was it worth it?

About Mark:
Mark Sandler is Vice President of Client Services at SRA.  Mark has been involved in the market research field for 25 years and was the principal of Research 100 in Princeton, NJ and founder of On The Mark Research of Stuart, FL which SRA acquired in 2005.  Mark is a key team member at SRA and instrumental in all aspects of research design and execution at SRA.  Experienced in both business and consumer research, he has conducted hundreds of quantitative and qualitative studies for organizations ranging from small not-for-profits to Fortune 500 companies throughout the U.S., EU, Asia and South America.

• Date:  Thursday, January 10
• Cost:  $20 FPRA members, $25 non-members, $15 students
• Time: 11:30 a.m. registration and networking, 12p.m.-1p.m. program
• Location: One Senior Place, The Red Room, 8085 Spyglass Hill Road, Viera, FL 32940

Please RSVP to Angelica DeLuccia at Angelica@tntcommgroup.com.

Payments now accepted via PayPal! Click on the appropriate fee to be directed to PayPay for online payment option.
** There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal.  We still accept cash or check at the door.
Cancellations made less than three days in advance of the event date will not be refunded.  No shows will be invoiced.

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• Bachelor’s degree in Communications, Journalism or related field or at least six years’ experience in communications and/or fundraising. Must have excellent writing & interpersonal communications skills.
  Application deadline: Nov 2, 2012Full Time, Exempt Position. Occasional evening and weekend work required.

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• Requires a bachelor’s degree in Public Relations, Marketing or Advertising, Journalism, Communications or a closely related field with four (4) years of related experience.

• Requires a valid Florida driver’s license.

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The Space Coast FPRA, in coordination with Space Coast Ad Fed, will be hosting a Scavenger Hunt in Downtown Melbourne. We are planning a great happy hour event, incuding hors d’oeuvres, beverages, door prizes, and raffles to benefit Ad Fed and FPRA charitable programs.

The Hunt: 

Each team will be given a list of clues and will search the downtown Melbourne area solving riddles, hunting for clues and snapping photos with a smart phone. Sign up as a team of four or sign up as an individual and you will be paired up with other Ad Fed or FPRA members. Share some laughs, enjoy food and drinks, and see who can finish the scavenger hunt first!

There will be door prizes for first team to complete the scavenger hunt, funniest photo, and most creative way of solving our riddle.

• Date:  Thursday, October 18
• Time:  6:00-9:30 p.m.
• Location: The hunt begins and ends at Matt’s Casbah (801 East New Haven Avenue, Melbourne, FL 32901)
• Hors d’oeuvres and Drinks will be available.

Cost:  Members – $10, Non-member – $15, Team (4 members or non-members) – $35

Payments now accepted via PayPal! Click on the appropriate fee to be directed to PayPay for online payment option.  There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal.  We still accept cash or check at the door.

We encourage you to bring a friend who is not a member that may be interested in learning more about Ad Fed or FPRA. We love Newbies!

To RSVP or if you have any questions, please email Angelica DeLuccia at Angelica@tntcommgroup.com.

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BRPH is seeking a Senior Marketing Coordinator. Additional details below:

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The Space Coast FPRA, in coordination with Space Coast Ad Fed, will be hosting a Scavenger Hunt in Downtown Melbourne. We are planning a great happy hour event with hors d’oeuvres, beverages, door prizes, and raffles to benefit Ad Fed and FPRA charitable programs.

• Date:  Thursday, October 18
• Time:  TBD (Happy Hour)
• Location: The hunt begins and ends at Matt’s Casbah (801 East New Haven Avenue, Melbourne, FL 32901)
• Hors d’oeuvres and Drinks will be available.

Cost:  TBD ($10-$15 per person)

**Ad Fed is asking each attendee to bring along a new, pre-wrapped pillow, for their “Pillow Drive”; the pillows will be donated to a community organization that supports women who are victims of domestic violence.

Payments now accepted via PayPal! Click on the appropriate fee to be directed to PayPay for online payment option.  There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal.  We still accept cash or check at the door.

Please email Angelica DeLuccia at Angelica@tntcommgroup.com with any questions.

Formal invitation to come.

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As PR Professionals, a major part of our job is engaging the media and garnering media coverage for our clients. John Glisch, Associate Vice President for Communications, Brevard Community College, spent 35 years in the media industry and then transitioned to PR in 2011.  He will share his personal observations about his transition as well as key tips and recommendations on the most effective ways to pitch stories and engage media.

About John:

John J. Glisch is the Associate Vice President for Communications at Brevard Community College. He joined the college in 2011 and oversees its media, marketing and advertising efforts along with its website and WBCC-TV.

Glisch had a distinguished 35 year career in journalism before joining the college, serving in positions that included editorial page editor at Florida Today and as a senior writer and national correspondent for the Orlando Sentinel .

He was twice nominated for the Pulitzer Prize for his work investigating the 1986 space shuttle Challenger disaster, and for an investigation into the human and environmental toll of toxic pollution in Florida’s water.

He was also the recipient of the nation’s highest awards for science and environmental journalism, along with two public service awards from the Florida Society of Newspaper Editors for his coverage of the nation’s space program and threats to the Indian River Lagoon.

•          Date:  Thursday, September 13
•          Time:  11:30 Networking, 12:00 program
•          Lunch: Panera Bread, an assortment of sandwiches, salad and dessert.
•          Location: **Please note the new location for this program: One Senior Place, 8085 Spyglass Hill Road Viera, FL 32940

Cost:  $20 per person member, $25 non-member, $15 per student

Payments now accepted via PayPal! Click on the appropriate fee to be directed to PayPay for online payment option.  There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal.  We still accept cash or check at the door.

Please RSVP with meal choice, to Angelica DeLuccia at Angelica@tntcommgroup.com.

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On August 23, 2012 the Space Coast Chapter of the Florida Public Relations Association (FPRA) installed its new board. The new board was installed during the Chapter’s Annual Roast & Toast event, which took place at Melbourne Hilton Rialto.

The new board is comprised of the following members:

Julie Arnold, Look Marketing – Chapter President

Tina Lange, APR, TNT Creative Group – Immediate Past President

Michael Gardner, APR, Visiting Nurse Association of the Treasure Coast – President-Elect

Tessa Friederichs, Zeszutko Public Relations– Treasurer

Geo Ropert, APR, Brevard Family Partnership – VP Accreditations

Linda Herridge, APR, Abacus Technology – VP Membership

Angelica DeLuccia, TNT Creative Group – VP Communications

Stephanie Strodtman, Brevard Family Partnership – Secretary

Katherine Sonn, Bluewater Creative Group  – Member-at-Large

Lisa Nichols, City of Rockledge – VP of Awards

The Roast and Toast event honored Rosalind Harvey of Canaveral Port Authority as PR Person of the Year and Vicky Peake of the Small Business Center at BCC.  The FPRA Space Coast Chapter also presented its annual awards to the chapter members.

Award winners were:

Top Row (Left to Right): Rising Star Award Recipient Angelica DeLuccia, Doris Fleishman Award Recipient Tessa Friederichs, Excellence in Chapter Service Award Recipient Geo Ropert, APR, Member of the Year and President’s Award Recipient Julie Arnold, (Bottom Row, Left to Right) PR Professional of the Year Rosalind P. Harvey and Honorary Roastee of the Evening Victoria Peake.

• Angelica DeLuccia received the Rising Star award, which is given to a local practitioner who has just begun his or her career in public relations, but who has made significant contributions to the Space Coast Chapter.
• Geo Ropert, APR, received the Chapter Service award for his time contributions and outstanding effort as VP of Accreditations.
• Julie Arnold received the Member of the Year and President’s awards for service above and beyond the call of duty and taking on many roles contributing to the Chapter’s success.
• Tessa Friederichs received the Doris Fleishman award, for her consistent and tireless behind-the-scenes efforts.

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