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Archive for the ‘Social Media’ Category

Top Twitter Trends for 2011

Posted in Social Media, tagged , , , , on December 6, 2011 | 1 Comment »

As we close out 2012, Twitter is the hottest social media platform on the market. Twitter is experiencing record growth and has more than 100 million active users.  Twitter offers PR pros a glimpse into trends and use of social media tactics.

Mashable has a few great summary stories on Twitter today that are recommended reading:

Top Twitter Trends of 2011: Great infographic of the Top Trends for 2011.

Twitter’s Top Topics and Hashtags of 2011 of Tech, Sports and Entertainment: This article gives readers a glimpse into Twitter and the inspiration for tweets for 2011.

Are you using Twitter for your business? We would love to hear about your successes!

 

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Advanced Social Media Case Studies–presentation by Justin Levy

Posted in Programs & Events, Social Media on October 3, 2011 | Leave a Comment »

Last week, we had the pleasure of hearing from Justin Levy, head of corporate social media and digital communications for the Online Services Division of Citrix Systems.

He spoke to us about how social media is redefining the way companies engage with their clients and customers as well as shaping interactions with internal and external audiences.

Thanks to Justin for an excellent, informative presentation!

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Content Marketing Tips for PR Pros–tips from PR Week

Posted in Professional Development, Social Media on September 26, 2011 | Leave a Comment »

Content Marketing Tips for PR Pros…tips from Michael Brito, SVP, Edelman Digital

I work for the largest public relations firm in the world and know nothing about public relations. What I do know is the importance of relevant content and why it’s important to an overall communications plan. Many PR firms are now responsible for posting content on a brand’s Facebook page and Twitter account. Here are four quick tips that will ensure the content you post increases engagement and provides value to the community.

To continue reading this story click here

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Presentations–Effective PR and Social Media Strategies

Posted in Professional Development, Programs & Events, Social Media, tagged , , , , , , , , , , , on March 10, 2011 | Leave a Comment »

FPRA partnered with the Florida Institute of Technology’s Women’s Business Center to host a “PR 101″ course for businesses in Brevard County on March 9, 2011.  The program provided an overview of core PR techniques.  The presentations are available for download via SlideShare.

How to Effectively Manage Public Relations, presented by Tina Lange, APR, Director of Marketing Communications, Space Florida

Developing and Writing Today’s Press Release, presented by Geo A. Ropert, APR, President of Ropert Communications Group

How can Social Media Impact the Reputation of your Business, presented by Julie Arnold, Social Media Manager, Griffin Communications Group

Websites Referenced:

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Julie’s HOT Social Media Tip

Posted in Professional Development, Social Media, Uncategorized on May 10, 2010 |

Tools

Twitter tool:  www.oneforty.com

This site offers a description of thousands of applications that have been developed around the Twitter platforms.  If there is something that you want to do on Twitter: research, monitoring, analytics, geographic location, etc…there’s an application for that.  This site has short descriptions of each application and the platforms that they are to be used with.

What does Corporate America Think of Web 2.0

Social networking and social media are transforming the way  we as PR professionals communicate amongst ourselves and our audiences.  We consider it a revolution, but corporate America is not as quick to adapt and, as we communicate with our clients we have to ensure that we talk to them about these new strategies, tools and techniques in a language that they understand. We have to help them see the maturing of social networking into a business discipline as opposed to viewing it as a colossal waste of time.  We need to put ourselves in their shoes and speak to their concerns, if we get our of our heads and get into theirs it will enable us to answer their questions before they ask them.

Forward thinking executives and decision makers understand that customer service and communication techniques have shifted. The challenge that they are all facing is not one of understanding, it is one of how to implement. The job of leading an organization through this shift is a long slow process.   By understanding the decision makers mindset up front and being prepared to identify their thought processes, it will make us their top choice to help them through the transition.

Below is the 2009 McKinsey & Company Global Survey “How companies are benefitting from web 2.0 for additional insights into this subject.  This class was taught at SXSW by Andrew McAfee, you can follow his blog here http://andrewmcafee.org/ or read his book Enterprise 2.0 New Collaborative Tools for your organizations toughest challenges.

FPRA Space Coast member, Julie Arnold, is the Social Media Manager for Griffin Integrated Marketing and leads our chapter’s Tweet Team giving live updates from our professional development programs.  You can follow @SpaceCoastFPRA on Twitter.

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Julie’s Hot Social Media Tip

Posted in Professional Development, Social Media on January 20, 2010 |

Is your website social media optimized?

Have you started your blog? Are your keywords working? Have you bookmarked any of your pages or releases?

There are many free tools available to help you answer these, and many more, questions. One of my favorites is the Website Grader by Hubspot http://www.websitegrader.com

This free resource provides information about On-page and Off-page SEO, Blogosphere, Social Mediasphere, Converting Visitors to Leads, Competitor Analysis, etc.

It also provides a grade for your site and offers you tips on how to improve your ranking and site structure.  I use this tool whenever I am completing a site analysis or developing a digital PR strategy for a client.  Hubspot (www.hubspot.com) regularly hosts webinars and online classes on many aspects of social media and web site optimization.

FPRA Space Coast member, Julie Arnold, is the Social Media Manager for Griffin Integrated Marketing and leads our chapter’s Tweet Team giving live updates from our professional development programs.  You can follow @SpaceCoastFPRA on Twitter.


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Space Coast FPRA is on Facebook and Twitter

Posted in Chapter News, Social Media on January 7, 2010 |

Keep up with the latest announcements, FPRA member happenings, and PR-related news.

Space Coast FPRA  is on Facebook. Be sure to add us to your friends!

But don’t stop there – we’re also on Twitter!

You can follow Brevard PR pros as they share up-to-the-second content in their field.  Be sure to follow our chapter’s Tweet Team @SpaceCoastFPRA while they tweet during professional development programs.

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FPRA Space Coast Gets a Twitter Tag!

Posted in Social Media on November 11, 2009 |

Meet our Dedicated Tweeter!

FPRA Space Coast member, Julie Arnold, is the Social Media Manager for Griffin Integrated Marketing and will be sending live tweets from our monthly professional development programs.  You can follow her and the FPRA Tweet Team by using the Twitter tag #FPRA.

Julie has 17 years of experience in developing advertising, public relations and marketing solutions for clients in a broad range of industries.  As Griffin’s Social Media Manger, she develops strategy, defines tools and tactics, trains and consults with clients on all aspects of online media and social networking.  Julie joined Griffin in December 2005.  Agency highlights include overseeing online strategy, grassroots, event marketing, Web site content, social and e-marketing for the Coalition for Space Exploration, as well as developing and implementing a statewide marketing campaign in Florida for the Technological Research and Development Authority, which resulted in a 764% increase in media relations exposure in a two-year time span.

Julie’s Hot Social Media Tip:

The key to developing a social media strategy is not talking points, but making it a conversation.
To develop your parameters of conversation for your social media efforts, answer these questions:

  • What types of people do we want to talk to?
  • Where do we find them?
  • What are they talking about already?
  • Is it appropriate for us to join that conversation and, if so, when?

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