Space Coast FPRA » Programs & Events

Foundational Elements of Social Media: Content

Julie Arnold — Thu, 24 May 2012 13:18:14 +0000

They say content is king, is it a cliche or the truth? Learn how a comprehensive content publishing strategy fuels successful social media effort for some of the world’s largest brands. Smart content helps drive conversation, engagement, search and discovery. We’ll review how the Six P’s of Content: Planning, Production, Publishing, Promotion, Participation and Performance – can apply to any organization.

Our featured speaker is Josh Hallett, Senior Vice President, with Voce Connect at Voce Communications, a Porter Novelli company. Josh oversees the social media consulting division of the company and works with brands such as Disney Parks, Sony Computer Entertainment America, Sony Computer Entertainment Europe, NetApp, eBay and a number of other global B2B and B2C firms.For more than seventeen years, Josh has been working with emerging internet communication technologies and works closely with public relations practitioners and corporate communicators to integrate these tools into an organization’s public and media relations strategies.Event details:

Date: Thursday, June 28
Time: 8:30 Networking, 9:00 program
Location: Holiday Inn Viera
Includes full plated breakfast

Cost: $20 per person member, $25 non-member, $15 per student

Payments now accepted via PayPal! We also still accept cash or check at the door.

Click on the appropriate fee to be directed to PayPay for online payment option. There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal.

Please RSVP to Julie Arnold at Julie@Look-Marketing.com

The PR angle on NASA’s final Space Shuttle misson, what’s next

Julie Arnold — Mon, 07 May 2012 18:40:52 +0000

Event includes a tour of the NASA KSC Press Site

Visit the NASA Kennedy Space Center’s infamous Launch Complex 39 Press Site, adjacent to the Vehicle Assembly Building, and learn how NASA handled record numbers of news media, television, web, social media, and events and for the final flights of the Space Shuttle.

Join us for an on-site meeting with Lisa Malone, APR, CPRC, director of public affairs for NASA, Kennedy Space Center. Lisa will discuss the news and events leading up to the end of the space shuttle program and what is next for the agency.

Lisa Malone serves as the Director of Public Affairs at NASA’s John F. Kennedy Space Center. With more than 25 years experience in Public Affairs, she is responsible for overseeing news media, television, web, social media, exhibits, and internal communications. She leads a diverse NASA and contractor team, which is tasked to disseminate information about NASA and Kennedy Space Center’s programs. Her responsibilities include managing media activities surrounding Expendable Launch Vehicle launches, flight hardware showings, and other high profile events.

Details:

Date: Thursday, May 17
Time: 9-11 a.m.

Badging: Participants will be required to obtain a badge from the Kennedy Space Center security department. Participants are to complete badging and meet at the KSC badging center at 9:00 a.m. to caravan to the NASA KSC Press Site.

All participants must pre-register for accreditation to access KSC. We will email badging and directions to all event registrants.

Cost: $20 per person members, $25 non-member, $15 per student

Cost includes a continental breakfast and beverages while at the press site.

Payments now accepted via PayPal! We also still accept cash or check at the door.

Follow these links to pay with your credit card:

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Please RSVP to Julie Arnold at Julie@Look-Marketing.com

FLORIDA’S MOST PRESTIGIOUS PUBLIC RELATIONS AWARDS PROGRAM CALL FOR ENTRIES

Julie Arnold — Mon, 30 Apr 2012 19:45:40 +0000

The Florida Public Relations Association (FPRA) is calling for entries for its 55^th annual Golden Image Awards competition. The Golden Image Awards is conducted annually by FPRA to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in our state.

The Golden Image Awards has become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. The awards competition consists of four divisions of categories: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual/ Online Tools of Public Relations and Student Projects in Public Relations. To qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution and evaluation of results. The Central Pennsylvania Chapter of the Public Relations Society of America will judge this year’s entries.

The deadline to enter this year’s Golden Image Awards competition is 5 p.m. on Friday, May 18, 2012. For more information, or to download a Golden Image Awards entry form, click HERE.

The Golden Image awards are presented at FPRA’s Annual Conference to be held this year on August 5-8 at the Renaissance World Golf Village Resort in historic St. Augustine. More information on the conference, including registration information, is included on the Association’s website.

FPRA Annual Conference: A Treasure Trove of PR Strategies & Tactics

Julie Arnold — Wed, 25 Apr 2012 18:58:56 +0000

Make your plans now to attend the 74th annual FPRA conference, scheduled for August 5-8 at the Renaissance World Golf Village Resort in St. Augustine, Fla. The annual conference is the best professional development value around, featuring eight dynamic general sessions and 16 stimulating breakout sessions. Most of the meals are included in the conference registration fee of less than $600.

In addition, the special hotel rate secured for attendees is available for three days prior and three days after conference. The conference features an excellent line up of speakers, as well as opportunities to network with the finest PR people in the state of Florida!

Looking for the conference agenda? Click HERE

Download the conference flyer. Click HERE

Reserve your room at the Renaissance World Village Golf Resort NOW….the conference rate is only $139 per room and the rooms will sell out! Click HERE to be directed to the hotel website to make your reservations.

AAF Space Coast presents Content Marketing with Casey Koppenhoefer

Julie Arnold — Tue, 17 Apr 2012 13:12:32 +0000

Content Marketing with Casey Koppenhoefer

Digital Strategy Manager,evok advertising

Casey’s regional, national and international experience as an Interactive Strategist has covered all aspects of the digital arena from working with IT, creative and analytics to the launch and management of projects including PPC, SEO, Mobile, Affiliate and Social Media.

Join the AAF as this seasoned digital strategist discusses:

3 Stages of Social Media ROI Cycle
Content Marketing
The 3 E’s of Content Development
15 Step Social Media Marketing Plan

The event is today, Wed., April 18. For more information visit the Space Coast AAF website.

The Importance of Communications Law

Julie Arnold — Mon, 05 Mar 2012 19:16:01 +0000

The Importance of Communications Law

Please join us for the next Space Coast FPRA luncheon featuring Attorney Allan P. Whitehead. He will be addressing business litigation, business litigation avoidance and how to preserve electronic media.

Date: Thursday March 15, 2012

Time: 11:30 networking, 12:00 p.m. program

Location: Holiday Inn Viera

Cost: $20 members, $25 non-members

Meal Choices: Chicken Breast Normandy, London Broil or Chef’s Choice vegetarian

Please RSVP, including meal choice, by Tuesday, March 13 to Julie Arnold.

Planning and Managing PR Campaigns

Julie Arnold — Sun, 22 Jan 2012 08:02:42 +0000

It is said that a well considered plan is the essential foundation for any successful public relations campaign. This month’s luncheon will feature Chris Gent, APR, CPRC of Kissimmee Utility Authority who will offer tips on how to improve your ability to plan and manage PR campaigns, including resource allocation, budgeting, and the development of project teams and campaign elements. Chris will also highlight the public relations process – research, analysis, objective setting, planning, implementation and evaluation – and you’ll learn valuable tips on how to create a winning entry in FPRA’s Image Awards competition.

About the Speaker
Chris Gent, APR, CPRC is vice president of corporate communications for Kissimmee Utility Authority. An FPRA member since 1994, Chris has served eight years on the FPRA State Board of Directors, including six years on the Executive Committee. Chris spearheaded the FPRA conference blog in 2006, 2007, 2008, 2010 and 2011. He is a past president of the Orlando Area Chapter and received FPRA’s Doris Fleischman Award in 2001 and Member of the Year in 2011. He earned his bachelor’s degree in communications from the University of Central Florida and master’s degree in strategic public relations from The George Washington University in Washington, DC, where he graduated valedictorian in 2011.

Event details:

When: Thursday, Feb. 9, 2012, 11:30 networking, 12-1 program

Where: Holiday Inn, Viera

Cost: $20, FPRA members, $25 non-members

Meal choices: meal includes salad, main course and dessert

Baked Crab Stuffed Tilapia, Prime Rib Au Jus or Chef’s Choice Vegetarian

Please RSVP by Tuesday, Feb. 7 with meal choice to: Julie Arnold at Julie@WaterTopUnlimited.com.

Thank you to our sponsor

Spreading Holiday Cheer…

Julie Arnold — Mon, 12 Dec 2011 18:18:40 +0000

The Space Coast Chapter of FPRA gathered last week to network and spread a little holiday cheer. EGAD! Art Lab & Gallery provided the creative location for our annual holiday gathering. Members and guests enjoyed scrumptious Greek appetizers from Santorini of Eau Gallie, sampled fine wines from ABC Fine Wine & Spirits, festive mini-cheesecakes from CheeseKates as well as great company and fantastic artwork! In an effort to share a little holiday cheer and encourage children in the love of reading, members also brought along book donations for Rolling Readers of the Space Coast.

Tracy Yates and Tina Lange

Geo Ropert and Tina Lange, sampling the appetizers.

Tina Lange, Kevin Hoshstrasser and Lisa Malone

Mary Brotherton, Katherine Sonn, and Jill Ganies of the Viera Voice, Senior Life and Boomer Senior Guide,

Tracy Yates, Tim McKercher, Kevin Hoshstrasser, Lisa Malone, and Julie Arnold...networking

Geo Ropert, Tessa Freiderichs, Linda Herridge and Carol Evans Poynter

The food! Appetizers from Santorini Greek Restaurant and mini cheesecakes from CheeseKates! Yum!

Join us for the Space Coast FPRA Holiday Networking Social

Julie Arnold — Tue, 06 Dec 2011 14:29:39 +0000

Join us for the Space Coast FPRA Holiday Networking Social

Join us for a festive evening where the arts collide with business during our holiday social at EGAD! Art Lab, Gallery + Studio.

EGAD! Art Lab: Gallery + Studio is in the historic Eau Gallie Arts District, and includes contemporary exhibits, interactive events and a working studio.

The Space Coast FPRA will host its annual Holiday Networking Social at EGAD! Art Lab on Thursday, December 8, 5-7 p.m. We will provide hors d’oeuvres and cocktails.

The price of admission is an K-6 (elementary) book donation(s) to Rolling Readers. Rolling Readers, a non-profit literacy program, started on the Space Coast in 1997. They campaign to develop children’s desire to be lifelong readers by providing them with high-impact program materials, books and volunteer services. The books can be new or gently used.

Event details

Thursday, Dec. 8, 2011
EGAD! Art Lab: Gallery & Studio
5-7 p.m.
Price of admission-book donations for Rolling Readers suggested, new or gently used, K-6
Hors d’oeuvres and cocktails will be provided
RSVP NOW or click on this link to register

See you there!

Media Training Panel: tips, tools, tricks and advice

Julie Arnold — Tue, 18 Oct 2011 01:57:08 +0000

Media Training Panel: tips, tools, tricks and advice

Are you the company spokesperson? Or, are you responsible for training your company spokespersons? Whether you are a spokesperson or training your client/executive to work with the media this panel discussion is for you!

Panelists

Dick Baumbach, Baumbach & Fisher, and founder of the Space Coast FPRA Chapter: role of the PR practitioner, advice on media training, lessons learned

Greg Pallone, Bureau Chief, Central Florida News 13: role of broadcast media, cast studies including the good bad and the ugly

John Kelly, Local Editor, Florida Today: integrated media, how our media world is changing and what practitioners need to be aware of and prepared for

Event details

Tuesday, October 25, 2011
Holiday Inn Viera
11:30 a.m. networking
12:00 program
Members: $20, non-members $25
Meal includes:
- Classic Caesar Salad
- Choice of main dish including:
  - Caribbean Style Roast Pork Loin
  - Baked Crab Stuffed Tilapia
  - Vegetarian, Chef’s Choice
  - Dessert: Chocolate Cake

Click here to RSVP, please include your meal choice.