Space Coast FPRA » Professional Development

Space Coast Releases Call for Entry for 2012 Image Awards

Julie Arnold — Thu, 02 Feb 2012 18:46:02 +0000

Calling all communications professionals! The 2012 FPRA Image Awards is issuing a call for entries for the local Image Awards. The awards competition includes four divisions: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual Tools of Public Relations and Student Projects in Public Relations. The deadline to enter the competition is March 12.

The Image Awards competition is conducted annually by FPRA to recognize outstanding public relations programs on the Space Coast and to encourage and promote the development of public relations professionalism in our state.

The Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. To qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution and evaluation of results and budget.

Click here to download the entry and information packet.

Good luck!

Planning and Managing PR Campaigns

Julie Arnold — Sun, 22 Jan 2012 08:02:42 +0000

It is said that a well considered plan is the essential foundation for any successful public relations campaign. This month’s luncheon will feature Chris Gent, APR, CPRC of Kissimmee Utility Authority who will offer tips on how to improve your ability to plan and manage PR campaigns, including resource allocation, budgeting, and the development of project teams and campaign elements. Chris will also highlight the public relations process – research, analysis, objective setting, planning, implementation and evaluation – and you’ll learn valuable tips on how to create a winning entry in FPRA’s Image Awards competition.

About the Speaker
Chris Gent, APR, CPRC is vice president of corporate communications for Kissimmee Utility Authority. An FPRA member since 1994, Chris has served eight years on the FPRA State Board of Directors, including six years on the Executive Committee. Chris spearheaded the FPRA conference blog in 2006, 2007, 2008, 2010 and 2011. He is a past president of the Orlando Area Chapter and received FPRA’s Doris Fleischman Award in 2001 and Member of the Year in 2011. He earned his bachelor’s degree in communications from the University of Central Florida and master’s degree in strategic public relations from The George Washington University in Washington, DC, where he graduated valedictorian in 2011.

Event details:

When: Thursday, Feb. 9, 2012, 11:30 networking, 12-1 program

Where: Holiday Inn, Viera

Cost: $20, FPRA members, $25 non-members

Meal choices: meal includes salad, main course and dessert

Baked Crab Stuffed Tilapia, Prime Rib Au Jus or Chef’s Choice Vegetarian

Please RSVP by Tuesday, Feb. 7 with meal choice to: Julie Arnold at Julie@WaterTopUnlimited.com.

Thank you to our sponsor

Project & Time Management: Transforming your career by implementing project management skills

Julie Arnold — Fri, 16 Dec 2011 18:50:12 +0000

Do you sometimes find yourself getting lost in the load of assignments, tasks, distractions and interruptions? What’s your plan to manage projects and time to overcome challenges?

Join us as we hear from Barry University’s Assistant Dean, Dr. Pamela Luckett, on project and time management competencies and stress management.

Thursday, January 12, 2012
Holiday Inn Viera
11:30 a.m. networking, noon program
Lunch includes a choice of Chicken Cordon Blue or London Broil and includes salad and dessert
RSVP by Tuesday, January 10 to Julie@WaterTopUnlimited.com
Members: $20, non-members $25

Media Training Panel: tips, tools, tricks and advice

Julie Arnold — Tue, 18 Oct 2011 01:57:08 +0000

Media Training Panel: tips, tools, tricks and advice

Are you the company spokesperson? Or, are you responsible for training your company spokespersons? Whether you are a spokesperson or training your client/executive to work with the media this panel discussion is for you!

Panelists

Dick Baumbach, Baumbach & Fisher, and founder of the Space Coast FPRA Chapter: role of the PR practitioner, advice on media training, lessons learned

Greg Pallone, Bureau Chief, Central Florida News 13: role of broadcast media, cast studies including the good bad and the ugly

John Kelly, Local Editor, Florida Today: integrated media, how our media world is changing and what practitioners need to be aware of and prepared for

Event details

Tuesday, October 25, 2011
Holiday Inn Viera
11:30 a.m. networking
12:00 program
Members: $20, non-members $25
Meal includes:
- Classic Caesar Salad
- Choice of main dish including:
  - Caribbean Style Roast Pork Loin
  - Baked Crab Stuffed Tilapia
  - Vegetarian, Chef’s Choice
  - Dessert: Chocolate Cake

Click here to RSVP, please include your meal choice.

Content Marketing Tips for PR Pros–tips from PR Week

Julie Arnold — Mon, 26 Sep 2011 13:11:49 +0000

Content Marketing Tips for PR Pros…tips from Michael Brito, SVP, Edelman Digital

I work for the largest public relations firm in the world and know nothing about public relations. What I do know is the importance of relevant content and why it’s important to an overall communications plan. Many PR firms are now responsible for posting content on a brand’s Facebook page and Twitter account. Here are four quick tips that will ensure the content you post increases engagement and provides value to the community.

To continue reading this story click here

Advanced Social Media Strategies and Case Studies-Presented by Nationally-Recognized Expert Justin Levy

Julie Arnold — Tue, 13 Sep 2011 13:57:24 +0000

Social media is redefining the way companies engage with their clients and customers as well as shaping interactions with internal and external audiences. The voice of the digital consumer is contributing to this social media revolution…is your company participating? The implications of these new technologies are far reaching and ever changing. Learn how to strategically leverage the dynamic world of social media from national social media guru Justin Levy, head of corporate social media and digital communications for the Online Services Division of Citrix Systems.

Justin will be the featured speaker at the next Space Coast FPRA program (open to both members and non-members) on September 22, at the Holiday Inn, Viera.

He will address:

The state of the industry: where social media is and where it is going – how new technologies such as Google Plus could impact your communications and outreach.
Developing social media strategies for external and internal audiences. How to mitigate risk from a company perspective.
Examples of integrated, successful social media campaigns.

Prior to joining Citrix, Levy was an Executive Director at New Marketing Labs, a social media and digital communications agency, where he worked with clients ranging from Fortune 500 brands (Cisco, SAS, Sony, PepsiCo, Microsoft) to small-to-medium sized businesses.

Levy writes and creates media of all kinds over at justinrlevy.com and is listed as one of the top 500 marketing blogs worldwide according to AdAge. He is also the editor-in-chief at workshifting.com, a blog dedicated to the mobile and diversified workforce.

Justin is the author of the bestselling book, “Facebook Marketing: Designing Your Next Marketing Campaign.”

Event details:

Thursday, Sept. 22, 2011
Holiday Inn Viera
11:30 a.m. networking, 12-1:00 p.m. program
Members: $20, non-members $25
Lunch choices: Chicken Normandy or Vegetarian (Chef’s Choice)
RSVP to Aliona Groh at Agroh@hoyman.com

2011 FPRA State Conference–The Evolution of Public Relations

Julie Arnold — Thu, 11 Aug 2011 18:32:05 +0000

The 2011 FPRA State Conference concluded yesterday and was the highlight conference of the year for the attendees. The Space Coast Chapter had an excellent showing and had numerous opportunities to network as well as excellent professional development opportunities. FPRA blogged live from the event, so if you missed the excitement, you can read all about it in their blog. The Chapter received an Award of Excellence for excelling in fundraising during the 2010-2011 year. Congratulations!

The Golden Image Awards Gala. From left to right: Amber Philman , Suzanne Sparling, Tina Lange, Aliona Groh, Susan Senechek, Geo Ropert, Katherine Sonn, Julie Arnold, Linda Herridge, Denise Beasley and Jessica Rye.

Jessica Rye and Amber Philman

Katherine Sonn holding the Chapter Award for Excellence in Fundraising and Linda Herridge holding her certificate of appreciation for service on the State Board as VP of Research and Planning.

Tina Lange and Katherine Sonn with the Chapter Award for Excellence in Fundraising

The Space Coast Chapter with the Chapter Award for Excellence in Fundraising. From left to right: Amber Philman , Aliona Groh, Julie Arnold, Tina Lange, Katherine Sonn, Geo Ropert, Linda Herridge, Susan Senecheck, Lisa Malone and Shanti Brasington.

2011 FPRA State Conference, The Evolution of Public Relations–are you registered?

Julie Arnold — Mon, 18 Jul 2011 15:25:30 +0000

August 7-10, 2011
Naples Grande Resort
Naples, Florida

2011 FPRA Annual Conference: PR 2011: The Evolution of Public Relations

The 2011 73rd FPRA Annual Conference will embrace the evolution of public relations including the foundational skills and knowledge required to be competitive in today’s marketplace, as well as taking a giant leap forward … exploring the journey ahead for our industry.

Conference will kick-off on Sunday, August 7th with a golf tournament and President’s Welcome Reception.

Then, put on your college alma mater gear as we enjoy FPRA University: Class Reunion 2011. This popular networking and fund-raising event will feature your favorite tailgating food and fun auction packages to bid on!

Don’t wait, you can register right now online, or download the registration form here.

The conference hotel is the Naples Grande Resort. Click here to reserve your room today!

More information about the Naples Grande Resort

Media Training Tips for PR Professionals

Julie Arnold — Fri, 17 Jun 2011 13:48:20 +0000

Join us for our next FPRA chapter event, “Media Training Tips for PR Professionals,” featuring Gwen Griffin, President and CEO, of Griffin Communications Group, on Friday, July 1, 2011.

Gwen Griffin, President and CEO, of Griffin Communications Group, will share insights learned during her 25 years in the communications industry. Throughout her career she has managed a wide array of communications programs including public affairs, advocacy campaigns, strategic planning, image and brand campaigns, media relations, corporate communications, crisis communications, strategic alliances, community relations and research. She has worked with multiple corporate clients on media training and will share her expertise and insights with the audience. Click her for her complete biography.

The presentation will feature:

A refresher course in media training techniques
The importance of properly preparing your top line executives to speak with the media
Tips for the PR professional when working with the media

Event Details:

Friday, July 1, 2011
FPRA members $20, non-members $25
Holiday Inn, Viera
11:30 a.m. networking
12:00 p.m. program and lunch with the following choices: Chicken Normandy or Vegetable Manicotti

RSVP to Carey Beam via email at Carey.Beam@Craigtechinc.com with meal choice by Wed., June 29, 2011.

Space Coast FPRA Social Media Roundtable

Julie Arnold — Mon, 23 May 2011 20:44:10 +0000

Join us for a Social Media Roundtable featuring a panel of local social media experts. The panel features speakers from the space industry, agencies, media and small business. The local experts are seasoned in social media and work daily to support businesses or clients businesses in social media. They will present case studies, strategic guidance, and offer tips and tricks on how to use social media.

Panelists include:

Julie Arnold, Griffin Communications Group
Ray Bush, GetSocial Brevard
Mara Bellaby, Florida Today
Tina Lange, Space Florida

Event Details

Tuesday, May 31, 2011
FPRA Members $20, Non Members: $25
Izzy’s Bistro, Cape Canaveral
11:30 a.m. networking
12:00 p.m. lunch program with a choice of the following menu choices: Bistro Goat Cheese salad: Mixed field greens, Golden Brown Goat Cheese, Fresh Fruit, Toasted Pine Nuts with Raspberry Vinaigrette; Chicken Vin Blanc: Herb Crusted, Shallots, Garlic and Cherry Tomatoes with a Champagne Cream Sauce, Mahi Veracruz : Char-Grilled, Roasted Tomatoes, Peppers, Olives, Onions, Capers, Cilantro and Lime

RSVP to Carey Beam via email at Carey.Beam@Craigtechinc.com with meal choice by Friday, May 27, 2011