Space Coast FPRA » Professional Development

Foundational Elements of Social Media: Content

Julie Arnold — Thu, 24 May 2012 13:18:14 +0000

They say content is king, is it a cliche or the truth? Learn how a comprehensive content publishing strategy fuels successful social media effort for some of the world’s largest brands. Smart content helps drive conversation, engagement, search and discovery. We’ll review how the Six P’s of Content: Planning, Production, Publishing, Promotion, Participation and Performance – can apply to any organization.

Our featured speaker is Josh Hallett, Senior Vice President, with Voce Connect at Voce Communications, a Porter Novelli company. Josh oversees the social media consulting division of the company and works with brands such as Disney Parks, Sony Computer Entertainment America, Sony Computer Entertainment Europe, NetApp, eBay and a number of other global B2B and B2C firms.For more than seventeen years, Josh has been working with emerging internet communication technologies and works closely with public relations practitioners and corporate communicators to integrate these tools into an organization’s public and media relations strategies.Event details:

Date: Thursday, June 28
Time: 8:30 Networking, 9:00 program
Location: Holiday Inn Viera
Includes full plated breakfast

Cost: $20 per person member, $25 non-member, $15 per student

Payments now accepted via PayPal! We also still accept cash or check at the door.

Click on the appropriate fee to be directed to PayPay for online payment option. There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal.

Please RSVP to Julie Arnold at Julie@Look-Marketing.com

The PR angle on NASA’s final Space Shuttle misson, what’s next

Julie Arnold — Mon, 07 May 2012 18:40:52 +0000

Event includes a tour of the NASA KSC Press Site

Visit the NASA Kennedy Space Center’s infamous Launch Complex 39 Press Site, adjacent to the Vehicle Assembly Building, and learn how NASA handled record numbers of news media, television, web, social media, and events and for the final flights of the Space Shuttle.

Join us for an on-site meeting with Lisa Malone, APR, CPRC, director of public affairs for NASA, Kennedy Space Center. Lisa will discuss the news and events leading up to the end of the space shuttle program and what is next for the agency.

Lisa Malone serves as the Director of Public Affairs at NASA’s John F. Kennedy Space Center. With more than 25 years experience in Public Affairs, she is responsible for overseeing news media, television, web, social media, exhibits, and internal communications. She leads a diverse NASA and contractor team, which is tasked to disseminate information about NASA and Kennedy Space Center’s programs. Her responsibilities include managing media activities surrounding Expendable Launch Vehicle launches, flight hardware showings, and other high profile events.

Details:

Date: Thursday, May 17
Time: 9-11 a.m.

Badging: Participants will be required to obtain a badge from the Kennedy Space Center security department. Participants are to complete badging and meet at the KSC badging center at 9:00 a.m. to caravan to the NASA KSC Press Site.

All participants must pre-register for accreditation to access KSC. We will email badging and directions to all event registrants.

Cost: $20 per person members, $25 non-member, $15 per student

Cost includes a continental breakfast and beverages while at the press site.

Payments now accepted via PayPal! We also still accept cash or check at the door.

Follow these links to pay with your credit card:

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Please RSVP to Julie Arnold at Julie@Look-Marketing.com

FPRA Annual Conference: A Treasure Trove of PR Strategies & Tactics

Julie Arnold — Wed, 25 Apr 2012 18:58:56 +0000

Make your plans now to attend the 74th annual FPRA conference, scheduled for August 5-8 at the Renaissance World Golf Village Resort in St. Augustine, Fla. The annual conference is the best professional development value around, featuring eight dynamic general sessions and 16 stimulating breakout sessions. Most of the meals are included in the conference registration fee of less than $600.

In addition, the special hotel rate secured for attendees is available for three days prior and three days after conference. The conference features an excellent line up of speakers, as well as opportunities to network with the finest PR people in the state of Florida!

Looking for the conference agenda? Click HERE

Download the conference flyer. Click HERE

Reserve your room at the Renaissance World Village Golf Resort NOW….the conference rate is only $139 per room and the rooms will sell out! Click HERE to be directed to the hotel website to make your reservations.

The Importance of Communications Law

Julie Arnold — Mon, 05 Mar 2012 19:16:01 +0000

The Importance of Communications Law

Please join us for the next Space Coast FPRA luncheon featuring Attorney Allan P. Whitehead. He will be addressing business litigation, business litigation avoidance and how to preserve electronic media.

Date: Thursday March 15, 2012

Time: 11:30 networking, 12:00 p.m. program

Location: Holiday Inn Viera

Cost: $20 members, $25 non-members

Meal Choices: Chicken Breast Normandy, London Broil or Chef’s Choice vegetarian

Please RSVP, including meal choice, by Tuesday, March 13 to Julie Arnold.

Space Coast Releases Call for Entry for 2012 Image Awards-Deadline Extended to March 15

Julie Arnold — Thu, 02 Feb 2012 18:46:02 +0000

Calling all communications professionals! The 2012 FPRA Image Awards is issuing a call for entries for the local Image Awards. The awards competition includes four divisions: Public Relations Programs, Printed Tools of Public Relations, Audio/Visual Tools of Public Relations and Student Projects in Public Relations. The deadline to enter the competition is March 15.

The Image Awards competition is conducted annually by FPRA to recognize outstanding public relations programs on the Space Coast and to encourage and promote the development of public relations professionalism in our state.

The Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. To qualify for judging, an entry must incorporate sound public relations research and planning. Entries also must meet the highest standard of production, execution and evaluation of results and budget.

Click here to download the entry and information packet.

Good luck!

Planning and Managing PR Campaigns

Julie Arnold — Sun, 22 Jan 2012 08:02:42 +0000

It is said that a well considered plan is the essential foundation for any successful public relations campaign. This month’s luncheon will feature Chris Gent, APR, CPRC of Kissimmee Utility Authority who will offer tips on how to improve your ability to plan and manage PR campaigns, including resource allocation, budgeting, and the development of project teams and campaign elements. Chris will also highlight the public relations process – research, analysis, objective setting, planning, implementation and evaluation – and you’ll learn valuable tips on how to create a winning entry in FPRA’s Image Awards competition.

About the Speaker
Chris Gent, APR, CPRC is vice president of corporate communications for Kissimmee Utility Authority. An FPRA member since 1994, Chris has served eight years on the FPRA State Board of Directors, including six years on the Executive Committee. Chris spearheaded the FPRA conference blog in 2006, 2007, 2008, 2010 and 2011. He is a past president of the Orlando Area Chapter and received FPRA’s Doris Fleischman Award in 2001 and Member of the Year in 2011. He earned his bachelor’s degree in communications from the University of Central Florida and master’s degree in strategic public relations from The George Washington University in Washington, DC, where he graduated valedictorian in 2011.

Event details:

When: Thursday, Feb. 9, 2012, 11:30 networking, 12-1 program

Where: Holiday Inn, Viera

Cost: $20, FPRA members, $25 non-members

Meal choices: meal includes salad, main course and dessert

Baked Crab Stuffed Tilapia, Prime Rib Au Jus or Chef’s Choice Vegetarian

Please RSVP by Tuesday, Feb. 7 with meal choice to: Julie Arnold at Julie@WaterTopUnlimited.com.

Thank you to our sponsor

Project & Time Management: Transforming your career by implementing project management skills

Julie Arnold — Fri, 16 Dec 2011 18:50:12 +0000

Do you sometimes find yourself getting lost in the load of assignments, tasks, distractions and interruptions? What’s your plan to manage projects and time to overcome challenges?

Join us as we hear from Barry University’s Assistant Dean, Dr. Pamela Luckett, on project and time management competencies and stress management.

Thursday, January 12, 2012
Holiday Inn Viera
11:30 a.m. networking, noon program
Lunch includes a choice of Chicken Cordon Blue or London Broil and includes salad and dessert
RSVP by Tuesday, January 10 to Julie@WaterTopUnlimited.com
Members: $20, non-members $25

Media Training Panel: tips, tools, tricks and advice

Julie Arnold — Tue, 18 Oct 2011 01:57:08 +0000

Media Training Panel: tips, tools, tricks and advice

Are you the company spokesperson? Or, are you responsible for training your company spokespersons? Whether you are a spokesperson or training your client/executive to work with the media this panel discussion is for you!

Panelists

Dick Baumbach, Baumbach & Fisher, and founder of the Space Coast FPRA Chapter: role of the PR practitioner, advice on media training, lessons learned

Greg Pallone, Bureau Chief, Central Florida News 13: role of broadcast media, cast studies including the good bad and the ugly

John Kelly, Local Editor, Florida Today: integrated media, how our media world is changing and what practitioners need to be aware of and prepared for

Event details

Tuesday, October 25, 2011
Holiday Inn Viera
11:30 a.m. networking
12:00 program
Members: $20, non-members $25
Meal includes:
- Classic Caesar Salad
- Choice of main dish including:
  - Caribbean Style Roast Pork Loin
  - Baked Crab Stuffed Tilapia
  - Vegetarian, Chef’s Choice
  - Dessert: Chocolate Cake

Click here to RSVP, please include your meal choice.

Content Marketing Tips for PR Pros–tips from PR Week

Julie Arnold — Mon, 26 Sep 2011 13:11:49 +0000

Content Marketing Tips for PR Pros…tips from Michael Brito, SVP, Edelman Digital

I work for the largest public relations firm in the world and know nothing about public relations. What I do know is the importance of relevant content and why it’s important to an overall communications plan. Many PR firms are now responsible for posting content on a brand’s Facebook page and Twitter account. Here are four quick tips that will ensure the content you post increases engagement and provides value to the community.

To continue reading this story click here

Advanced Social Media Strategies and Case Studies-Presented by Nationally-Recognized Expert Justin Levy

Julie Arnold — Tue, 13 Sep 2011 13:57:24 +0000

Social media is redefining the way companies engage with their clients and customers as well as shaping interactions with internal and external audiences. The voice of the digital consumer is contributing to this social media revolution…is your company participating? The implications of these new technologies are far reaching and ever changing. Learn how to strategically leverage the dynamic world of social media from national social media guru Justin Levy, head of corporate social media and digital communications for the Online Services Division of Citrix Systems.

Justin will be the featured speaker at the next Space Coast FPRA program (open to both members and non-members) on September 22, at the Holiday Inn, Viera.

He will address:

The state of the industry: where social media is and where it is going – how new technologies such as Google Plus could impact your communications and outreach.
Developing social media strategies for external and internal audiences. How to mitigate risk from a company perspective.
Examples of integrated, successful social media campaigns.

Prior to joining Citrix, Levy was an Executive Director at New Marketing Labs, a social media and digital communications agency, where he worked with clients ranging from Fortune 500 brands (Cisco, SAS, Sony, PepsiCo, Microsoft) to small-to-medium sized businesses.

Levy writes and creates media of all kinds over at justinrlevy.com and is listed as one of the top 500 marketing blogs worldwide according to AdAge. He is also the editor-in-chief at workshifting.com, a blog dedicated to the mobile and diversified workforce.

Justin is the author of the bestselling book, “Facebook Marketing: Designing Your Next Marketing Campaign.”

Event details:

Thursday, Sept. 22, 2011
Holiday Inn Viera
11:30 a.m. networking, 12-1:00 p.m. program
Members: $20, non-members $25
Lunch choices: Chicken Normandy or Vegetarian (Chef’s Choice)
RSVP to Aliona Groh at Agroh@hoyman.com