From the Bookshelf of Carey Beam – The Tipping Point The Tipping Point by Malcolm Gladwell (2000, 288 pages) If this isn’t on your bookshelf, it should be. This is a study in classic diffusion theory using modern day anecdotes. Especially applicable to today’s social media networks, The Tipping Point emphasizes affecting change though word-of-mouth [...]
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From the Bookshelf
Posted in From the Bookshelf on January 19, 2010 | Leave a Comment »
From the Bookshelf
Posted in From the Bookshelf on November 15, 2009 | Leave a Comment »
From the Bookshelf of Tina Lange, APR PR 2.0 – New Media, New Tools, New Audiences by Dierdre Breakenridge (2008, 274 pages) I picked up the “PR 2.0″ book at this year’s annual FPRA Conference in Boca… A newcomer to the social media realm at the time, I thought this may be a good way [...]
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