by Julie Arnold | Feb 26, 2013 | Chapter/Community News
During the summer of 2012, Sea-Doo launched a national integrated social media contest strategically designed to encourage consumer interaction with the brand. The contest was fully integrated to include key customer touch points in the brand purchase funnel,...
by Julie Arnold | Feb 15, 2013 | Programs/Events
Join us for our next B.Y.O.L. (Bring Your Own Lunch) Webinar Series. The next webinar “PR is a Contact Sport” is all about PR and the brand experience. An incredible brand experience is what turns ordinary products into beloved brands. Public relations...
by Elizabeth Counsman | Feb 11, 2013 | Programs/Events
The ability to communicate effectively is essential for people who are responsible for influencing decision-makers, peers, and internal and external clients. During this program, Tom Fulmer, Sales & Management Communications Expert of Thomas Fulmer Company, Inc.,...