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Archive for September, 2011

Content Marketing Tips for PR Pros–tips from PR Week

Posted in Professional Development, Social Media on September 26, 2011 | Leave a Comment »

Content Marketing Tips for PR Pros…tips from Michael Brito, SVP, Edelman Digital

I work for the largest public relations firm in the world and know nothing about public relations. What I do know is the importance of relevant content and why it’s important to an overall communications plan. Many PR firms are now responsible for posting content on a brand’s Facebook page and Twitter account. Here are four quick tips that will ensure the content you post increases engagement and provides value to the community.

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Advanced Social Media Strategies and Case Studies-Presented by Nationally-Recognized Expert Justin Levy

Posted in Professional Development, Programs & Events on September 13, 2011 | 1 Comment »

Social media is redefining the way companies engage with their clients and customers as well as shaping interactions with internal and external audiences.  The voice of the digital consumer is contributing to this social media revolution…is your company participating?  The implications of these new technologies are far reaching and ever changing.  Learn how to strategically leverage the dynamic world of social media from national social media guru Justin Levy, head of corporate social media and digital communications for the Online Services Division of Citrix Systems.

Justin will be the featured speaker at the next Space Coast FPRA program (open to both members and non-members) on September 22, at the Holiday Inn, Viera.

He will address:

  • The state of the industry: where social media is and where it is going – how new technologies such as Google Plus could impact your communications and outreach.
  • Developing social media strategies for external and internal audiences. How to mitigate risk from a company perspective.
  • Examples of integrated, successful social media campaigns.

Prior to joining Citrix, Levy was an Executive Director at New Marketing Labs, a social media and digital communications agency, where he worked with clients ranging from Fortune 500 brands (Cisco, SAS, Sony, PepsiCo, Microsoft) to small-to-medium sized businesses.

Levy writes and creates media of all kinds over at justinrlevy.com and is listed as one of the top 500 marketing blogs worldwide according to AdAge.  He is also the editor-in-chief at workshifting.com, a blog dedicated to the mobile and diversified workforce.

Justin is the author of the bestselling book, “Facebook Marketing: Designing Your Next Marketing Campaign.”

Event details:

  • Thursday, Sept. 22, 2011
  • Holiday Inn Viera
  • 11:30 a.m. networking, 12-1:00 p.m. program
  • Members: $20, non-members $25
  • Lunch choices: Chicken Normandy or Vegetarian (Chef’s Choice)
  • RSVP to Aliona Groh at Agroh@hoyman.com

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New Board Installed– 2010 Award Winners

Posted in Chapter News, Programs & Events, Roast & Toast, tagged , , , , , , , on September 2, 2011 | 1 Comment »

On August 30, 2011, the Space Coast Chapter of the Florida Public Relations Association (FPRA) installed its new board. The new board was installed during the Chapter’s Annual Roast & Toast event, which took place at Melbourne Hilton Rialto.

The new board is comprised of the following members:

Tina Lange, APR, of TnT Creative Group – Chapter President

Katherine Sonn of Century Oaks – Immediate Past President

Julie Arnold of Griffin Communications Group – President-Elect

Tessa Friederichs of Zeszutko Public Relations– Treasurer

Geo Ropert, APR, of Ropert Communications Group – VP Accreditations

Linda Herrige, APR, of Abacus Technology – VP Membership

Aliona Groh of Hoyman Dobson – VP Communications

James Thomas of the City of Titusville – Member-at-Large

Darlene Hight of Cocoa Beach Regional Chamber of Commerce – VP of Awards

Award winners: L to R: Aliona Groh-Rising Star, Carey Beam-Member of the Year, Julie Arnold - Chapter Service Award, Amelia Woodbridge-- Toast Honoree, Katherine Sonn, 2010 Past President and Linda Herridge, Doris Fleishman Award

During the Roast and Toast event, the FPRA Space Coast Chapter also presented its annual awards to the chapter members. Aliona Groh of Hoyman Dobson was presented with The Rising Star award, which is given to a local practitioner who has just begun his or her career in public relations, but who has made significant contributions to the Space Coast Chapter. The Chapter Service Award was presented to Julie Arnold of Griffin Communications Group for her outstanding contributions to member communications. Carey Beam of Craig Technologies was presented with the Member of the Year award for her always going above and beyond the call of duty and who made significant contributions to the Chapter’s success.  Linda Herrige, APR, of Abacus Technology was presented with the Doris Fleishman Award, for her consistent and tireless efforts, often behind the scenes.

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