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Archive for March, 2011

The Space Coast Chapter of FPRA welcomes our newest member, Darlene Hight, Manager Partnership Development and Public Relations, Cocoa Beach Chamber of Commerce. 

  • Education/Background:  2003 – AA from FSU, 2006 – Bachelor’s in Organizational Communications, with a Minor in Marketing from UCF
  • Why did you join FPRA?  To build relationships with others in the Public Relations field, as well as become more educated on certain topics  
  • What’s the most challenging part of your job?  Keeping everyone happy. I’ve realized you just can’t make everyone happy, but you can sure try.
  • What’s the easiest part of your job?  Interacting with all of the wonderful people & businesses and of course enjoying all of the events
  • What are your hobbies/interests? Spending time with family, going to the beach, scrapbooking, playing basketball & softball
  • Family Info: A 2 year old son named Vann Marley, engaged to Josh Montano, he has his own business —  Florida Architectural Foam Services — no date set yet for the wedding. 2 brothers and a sister, her Dad lives in Satellite Beach and is a retired Merchant Marine and her Mom lives in Merritt Island with her own business, Concierge Professionals.

Darlene Hight and her son Vann Marley

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Title: Multimedia Specialist

Reports to: Senior Director, Marketing and Policy Development

Status: Exempt

Position summary:

Under the direction of the Senior Director, Marketing and Policy Development, this position is responsible for multimedia design and development for the organization inclusive of website; electronic and print communications; and executive-level presentations for varied audiences. The incumbent must be an experienced web designer and visual communications professional, with both the competency and demonstrated track record to recognize opportunities and respond effectively to key challenges.

Principle Duties and Responsibilities:

 Develop and design persuasive web layout and design elements

 Monitor and track website activity and trends to ensure measurable results

 Monitor and maintain web content

 Oversee creative design and development of all electronic and print publications, presentations, advertising and promotion, and marketing collateral

 Create executive-level presentations for varied audiences

 Ensure consistency in messaging and design among all communication vehicles

 Coordinate media buying with print, broadcast, electronic, and outdoor media

 Manage and update social media platforms

 Provide assistance for initial computer hardware and software troubleshooting

Qualifications:

 Bachelor’s degree in visual communications, web design, marketing, or related field desired

 Knowledge of principles, practices, and techniques of web and graphic design

 Knowledge of principles and practices of communications and visual presentation

 Strong writing skills, including proper punctuation and grammar

 Advanced computer literacy, including web and graphic design software and social media

 3-5 years of professional experience in web design, graphic design, or related field

Software knowledge:

 Demonstrated proficiency in Adobe Dreamweaver, Adobe Illustrator, and Adobe

Photoshop, Microsoft Office 2007.

Special requirements:

 Must be available to attend after hours functions as required. Ability to adhere to strict deadlines and function effectively in a fast-paced environment.

Travel Requirements: Minimal

Contact Ben Yeargin at Spherion Staffing to apply.

TEL 321.255.0222 (melb) 

E-Fax 954 308-0983

BenYeargin@spherion.com

http://www.linkedin.com/in/benyeargin

http://twitter.com/BenYeargin

http://www.spherion.com

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FPRA partnered with the Florida Institute of Technology’s Women’s Business Center to host a “PR 101″ course for businesses in Brevard County on March 9, 2011.  The program provided an overview of core PR techniques.  The presentations are available for download via SlideShare.

How to Effectively Manage Public Relations, presented by Tina Lange, APR, Director of Marketing Communications, Space Florida

Developing and Writing Today’s Press Release, presented by Geo A. Ropert, APR, President of Ropert Communications Group

How can Social Media Impact the Reputation of your Business, presented by Julie Arnold, Social Media Manager, Griffin Communications Group

Websites Referenced:

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