Avera Motors: Marketing and Brand Strategist
Culture and Company Profile
We are a team of hand-selected, high performers working as a nimble and motivated team which is rethinking the way cars are designed and manufactured as well as the architecture for a successful American Automotive Company.
We cultivate a fast paced, bureaucracy-free environment enabling rapid concept development without the headaches often found at other companies. Creative minds flourish here and we are located near NASA on the Space Coast, minutes from the beautiful beaches of Florida.
Essential Contribution and Competencies
Avera’s Marketing Strategist will be the lead creative force behind the organization’s strategic brand development and positioning strategy. They will create the go-to-market strategy and develop the marketing message to effectively position the company. The ideal candidate will be a hands-on marketing professional with practical experience in the areas of marketing, public relations, advertising and/or brand management. They value quality work and high-performance; they are a self-starter who demonstrates initiative and a desire to win in the market. This role reports directly to Avera’s Chief Executive Officer.
Specifically, the required duties and responsibilities will include the following:
- Develop marketing message and identity, and the detailed corresponding tactical events and timelines
- Create and execute integrated marketing and public relations campaigns, including; direct marketing, advertising, branding, web content and branding, social media and newsletters, all public interaction campaigns
- Draft copy and develop collateral material for campaigns ensuring consistency of message, and manage quality of external vendors or consultants
- Manage and maintain strong government relations
- Accountable for designing and delivering effective, financially responsible campaigns
- Excellent analytical skills to design and conduct marketing research and analysis
- Collaboration, creativity and an open mind is an absolute must
- Work independently and within a team, under pressure and within tight deadlines
- Ability to function at a high level in an ambiguous environment, making sense of the interconnected relationships and projects
- High level of interpersonal skills to interact effectively with people at all levels inside and outside the organization, including; vendors, consultants and government representatives
- Effectively prioritize and manage multiple, parallel and interconnected projects to deadlines and within cross-functional team environment
- Identify and resolve problems effectively without direction
- Additional activities as assigned by CEO
Education and Experience
- Bachelor’s degree in business, advertising or marketing required
- Minimum 3 Years related marketing, advertising or public relations experience required or Master’s degree in discipline area
- Experience with automotive company is preferred
- Experience managing the work of others is preferred; vendors, consultants, support staff
- Proficiency in Microsoft products required
- Flexible, full-time work schedule required
- Must be legally authorized to work in the United States
Logistics
This position is located in Rockledge, Florida. Willingness to relocate to the area is required. Please submit resume, and if possible a work sample or portfolio, to the following:
Contact Information Renee Templeton, RTempleton@AveraMotors.com
DFWP EEO M/F/D/V
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